What We Cover In This Episode: What a recent study found regarding longevity and happiness [2:06] An upcoming trend we’re seeing around virtual fitness [8:00] A closer look at is happening in the current wearable technology market [12:50] A conversations on what the future of wearable technology could be [13:51] Our thoughts on whether Apple has a vision to break into healthcare [19:18] Ali shares about a BINGO competition she held at her previous studio [20:33] Montse’s experience running a com...
Nov 11, 2022•33 min
What We Cover In This Episode: Why competition is so important, and necessary, in the fitness industry [1:02] The reasons that competitions promote self-motivation [3:32] How to utilize fitDEGREE to promote and facilitate your referral competitions [4:18] Ways to use an attendance competition [5:52] What a consistency challenge will look like [6:16 Why allowing clients to track their own consistency is a good strategy [6:51] What really happens when you make a member feel special [10:13] Quotes:...
Nov 09, 2022•12 min
What We Cover In This Episode: The real reasons why so many clients fall off their regular routine in the holiday season [2:23] What warning signs will tell you that clients are not prioritizing their fitness journey as the holidays approach [3:31] How we can help prevent cancellations during this season as business owners [4:41] When not to freeze a membership [6:12] Simple ways to create a drive in your clients to stay on their regular routine [7:36] What Cherise likes to offer her clients fro...
Nov 07, 2022•15 min
What We Cover In This Episode: Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different generations [1:40] What we think the fitness industry will look like years from now, despite the short-term pain being experienced [7:18] Who will have the best chance to be successful in the fitness industry moving forward [7:35] The importance of the intimate experience that boutique studios offer their members, and how this can’t be replace...
Nov 04, 2022•23 min
What We Cover In This Episode: The three KPI’s you should be analyzing to determine your yearly progress and for future planning [2:38] The various reports and the information that is available within fitDEGREE to help with identifying trends in income or client activity [5:43] Nick’s advice for how to compile your reports and set yourself up for actual and projected numbers [8:54] Why it’s important to get help in creating the spreadsheets and reporting you need to best evaluate your yearly pro...
Nov 02, 2022•17 min
What We Cover In This Episode: What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27] Specific questions to ask about your staff, and what a lot business owners don’t often consider about their team members [4:02] How to determine your hiring budget and identify options or offers to get creative with your budget [5:59] Ways to tell if you are recruiting the right people to your team [6:56] How to approach creating a job de...
Oct 31, 2022•14 min
What We Cover In This Episode: Nick shares where fitDEGREE is going next and why he’s so excited about it [2:57] How Daniel is approaching the process for new social features, plus the important considerations he’s keeping in mind to ensure maximum user flexibility and privacy [9:31] What’s happening right now to the social media platforms that exist, and the impact this is having on our industry [16:24] Why paid ads alone aren’t the magic bullet for your studio, and what should always be taking...
Oct 28, 2022•28 min
What We Cover In This Episode: Nick talks about some basic marketing techniques that are used in the fitness industry [2:32] How to leverage the fitDEGREE admin to support your marketing efforts [4:12] Other tools and strategies that studio owners can be implementing with their admin right now [6:18] Quotes: “Referrals should be the staple of your marketing. It feels like people don’t consider it marketing and they always want to jump into paid ads, but your clients are your best marketing sourc...
Oct 26, 2022•9 min•Ep. 81
What We Cover In This Episode: What marketing really is all about and why a business owner doesn’t necessarily have to be the person doing it [4:24] The difference between between content creation and marketing [6:28] Some common marketing methods seen in the fitness industry [8:16] How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51] The importance of reviews and our tips for responding to both the good and not so good ones [14:54] Qu...
Oct 24, 2022•18 min
What We Cover In This Episode: A closer look at each of our own personal health journeys [0:52] How body positivity has come to the surfing community [5:34] The importance of always being inclusive and selecting motivation language carefully [9:47] The ways that Mayweather Boxing and Kick House Kickboxing is a growing vertical in the fitness industry [15:17] A new holistic experience in New York City via the Solid Core founder [22:09] Our thoughts on multi-modality going to be the future of fitn...
Oct 21, 2022•36 min
What We Cover In This Episode: The amazing benefits of being a branded app inside fitDEGREE [1:22] How your branded app will feel like high-level success to your clients [4:03] User adoption tips to get your clients on the app right now [5:06] A few options for solidifying your brand with the unbranded app [7:04] Quotes: “Part of the manifestation process is you might get a branded app to give yourself an actionable step toward the manifestation of your success.” [Megan, 6:18] “There is so much ...
Oct 19, 2022•12 min
What We Cover In This Episode: What the core focus should be with your branding as a business [1:53] How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22] An experience that Cherise had with her first business that made her realize that you can’t cater to everyone [9:06] Some things you can do in your business right now to stand out from the competition [10:11] Ways to find a balance between telling ...
Oct 17, 2022•15 min
What We Cover In This Episode: ROMWAD and pliability on VOD [2:26] How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01] Rachel’s take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03] What she is doing now in her two locations, post-pandemic [12:50] Ideas for community partnerships and community-building initiatives [14:02] The ways that client be...
Oct 14, 2022•41 min
What We Cover In This Episode: The four types of registrables inside fitDEGREE [1:35] Leveraging classes through paid open gym time [2:50] How to use teacher trainings or retreats as events within fitDEGREE [4:01] One-on-One registerables and its different iterations and utilizations [4:43] Examples on how to use the four registerables in a different way, including with partnerships [6:38] Quotes: “What boutique fitness did great was they created this group class environment where you don’t have...
Oct 12, 2022•9 min
What We Cover In This Episode: How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54] Ways to identity if and why you are losing clients by auditing your services regularly [3:40] How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43] Montse’s experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:...
Oct 10, 2022•13 min
What We Cover In This Episode: Introducing Ali and Montse from the fitDEGREE team [2:32] A closer look at the recent Lululemon Studio announcement [3:34] TRX and the dramatic changes that are happening within that company [12:06] How big box gyms are starting to incorporate boutique studios inside the gyms [16:38] Montse shares more about the new Peloton Row available for pre-order [24:35] Quotes: “I’m speculating and trying to figure out if this is going to be a consistent video on demand platf...
Oct 07, 2022•34 min
What We Cover In This Episode: What a “company” is inside fitDEGREE [2:16] A closer look at what a fitSpot is and what you need to know about this [3:15] Why a studio owner would want to branch off into multiple fitSpots [4:17] What are the benefits to only using one fitSpot in your business [5:29] If there will be an opportunity for apps to include multiple fitSpots that have no connection to each other [7:56] Our tips for using fitSpots for a branded community experience [10:37] Quotes: “Think...
Oct 05, 2022•12 min
What We Cover In This Episode: What “modalities” mean in terms of the fitness business model [2:45] The key differences between single modality and multi-modality [3:56] Which type of business model is the most profitable, based on where the market is heading right now [4:35] What to consider when trying to decide on which modality is best for your business [5:11] Examples where a single modality or multi-modality could detract from a business [9:46] Quotes: “We’ve seen such a shift in our indus...
Oct 03, 2022•14 min
What We Cover In This Episode: Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today [2:12] The process of creating and launching a pre-workout drink to the market [4:36] Taking the leap with Pilates Club and making the decision to pivot to online microformer-based classes [6:26] What EMS training is all about and the innovation behind it [9:11] The statistically-proven correlation between mental and physical health [18:17...
Sep 30, 2022•47 min
What We Cover In This Episode: How to add imagery and video to intro offers to capture that lead [1:42] Software options to assist in your hype videos for your offers [2:53] The various pricing options that are available in fitDEGREE [3:34] Settings within fitDEGREE’s pricing options that you can leverage [4:29] How can creating a pricing option aids in retention efforts [7:48] Our advice for maintaining admin tasks [12:18] Quotes: “The right pricing option always does help to get my foot in the...
Sep 28, 2022•15 min•Ep. 69
What We Cover In This Episode: What the process of nurturing a lead typically looks like [2:21] How to nurture leads from your Intro offer [3:35] Ways to track your points of contact for effectiveness [5:48] How you can automate your text messages to be engaging and open a two-way conversation [6:28] What to do as a leader to empower your team to take on the task of lead nurturing [7:45] The importance of continuous coaching in the studio [9:58] Tools to provide your team that will assist them i...
Sep 26, 2022•16 min•Ep. 68
What We Cover In This Episode: Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36] Which is best for referrals: cash, store credit or free classes? [3:56] Whether or not there is a plan to automatically provide credit for a referral programs [4:31] Waist to incentivize new clients who refer others [8:14] Transitioning prospects from a cold, to warm, to a hot lead [13:12] Our tips for incentivizing clients’ connections that they may not be incen...
Sep 23, 2022•19 min
What We Cover In This Episode: The various types of reports that the fitDEGREE software offers? [3:28] How these types of reports within fitDEGREE directly correlate with a studio’s retention efforts [7:33] Features that can help with retention [9:32] Actionable steps to take right now using the reports and features available [12:49] Quotes “We don’t have anything per se where maybe someone has a full steam of momentum, and we want to keep that momentum. These reports are based more on, [the cli...
Sep 21, 2022•16 min
What We Cover In This Episode: What are paid leads and breaking down buckets of paid lead channels within our industry [1:49] The most effective and impactful methods of paid lead generation in our industry at this time [3:03] Why working on your SEO is crucial [4:41] The reasons that paid lead generation is often a less effective way to generate quality leads [4:55] The changing landscape of digital marketing in 2022 [5:50] How to track the ROI on your paid ad approaches [7:16] Why you’ll reall...
Sep 19, 2022•11 min
What We Cover In This Episode: Where we think the industry is heading in terms of business models [2:59] How fitDEGREE sees student attraction for a low barrier offer business model [6:02] The way to keep getting people in the door with things changing in the industry [9:51] Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34] Messaging tips for the studios based around wellness versus fitness [15:00] Why you should have more offers in your bu...
Sep 16, 2022•38 min
What We Cover In This Episode: The functionality of in-app friends within fitDEGREE [2:28] How to educate your members on the friend feature [3:25] Our thoughts on adding to initial consultations more education on the app [7:50] Ways to use old school promotions to help educate clients about in-app friends [9:16] How to approach using Instagram stories in this process [10:25] More things you can do to have others join the app, use this feature and build community [11:48] Quotes: “Your software i...
Sep 14, 2022•21 min
What We Cover In This Episode: What an unpaid lead is and why Cherise is such a fan of coaching studio owners to utilize them [2:27] How to approach using referrals in order to maximize results [3:53] Tips for generating leads through community partnerships and cross-marketing [5:40] Ways to implement a strategy that includes brand ambassadors [6:31] What Cherise feels is the most impactful organic lead generation in the industry right now [9:08] Why unpaid leads are really so effective in this ...
Sep 12, 2022•14 min
What We Cover In This Episode: A look at posting announcements with and without a push notification [4:07] Identifying content buckets to be shared within the app [5:58] Using incentivizing announcements to engage clients [7:46] Planning tools and tips for using video and YouTube on your announcements [8:43] Tips for celebrating milestones and clients via the announcement board [10:20] How Spin Unlimited celebrates their clients both in the studio and with the app [13:02] Ways to use friend feat...
Sep 09, 2022•24 min
What We Cover In This Episode: What an announcement is, and how to use it inside of fitDEGREE [0:56] How this feature in fitDEGREE differs from other social media announcements or posts [1:23] Why we feel that the announcement feature is unique [3:14] How announcements can aid in retention of members [4:20] Some of the best ways we’ve seen the announcement board being used specifically for retention efforts [9:27] Quotes: “Now we have the ability for the studio to post an announcement, your clie...
Sep 07, 2022•13 min
What We Cover In This Episode: The difference between proactive sales and regular sales efforts [1:51] What are the biggest pain points of clients in our industry [4:14] Why Cherise wants you to look at relationship building with long-term members instead of just conversion rates [5:53] How to identify areas of opportunity when tightening up your sales process [7:46] Common proactive sales tips from our expert Cherise [9:29] Quotes: “Proactive sales is when we are intentional about who we are se...
Sep 05, 2022•14 min
