Episode 76: Industry Tea with Rachel Rajput

What We Cover In This Episode:

• ROMWAD and pliability on VOD [2:26]
  
  
• How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01]
  
  
• Rachel’s take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03]
  
  
• What she is doing now in her two locations, post-pandemic [12:50]
  
  
• Ideas for community partnerships and community-building initiatives [14:02]
  
  
• The ways that client behavior now differs post-pandemic versus pre-pandemic [17:50]
  
  
• Rachel’s thoughts on the possible impact of Lululemon Mirror affecting small studio business or VOD-only studios [22:55]
  
  
• The industry now and where Rachel sees the trends going [29:50]
  
  
• A closer look at  industry changes, from contracts to employees [34:14]
  
  

Quotes:

“What I’m seeing now, at least from what I have gathered from the industry, is there is a focus that is shifting from ‘we work out to get strong, to we work out to survive longer.’” [Megan, 5:18]

“I think there has also just been a huge resurgence in people wanting to do very difficult poses based on what they are seeing on Instagram.” [Rachel, 6:02]

“Small business is suffering, as everyone knows, so I think the more friends you can have, the more allies, the more wellness-based other small businesses, the better you are going to be in this kind of post-pandemic reality that we’re now living in.” [Rachel, 15:55]

“People are getting really creative, as they need to be. You know you need to be really nimble, and you need to constantly pivot.” [Rachel, 32:20]

LINKS:  

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https://www.instagram.com/fittinsider/ 

https://pliability.com/ 

https://www.patreon.com/ 

https://linkin.bio/fitdegree 

https://shop.lululemon.com/story/lululemon-studio  

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