What We Cover In This Episode: How you can use priority booking access to create exclusivity, without any extra effort on your part [4:51] What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated [6:50] The way that offering members first dibs on events recognizes their loyalty and consistent support [7:59] Ideas for featuring a "member of the month" on your announcements or social media [9:22] How using client goal tracking recognition to acknowled...
Jul 10, 2025•19 min
What We Cover In This Episode: The ways in which the new updates to our latest software platform release will make your intro offers more accessible to potential clients [2:36] How the new update allows for direct refunds to client account balances, streamlining the process and retaining funds for future purchases [5:33] What you can now do to directly edit recurring membership prices on individual client profiles, and the benefits you will see by doing this [8:49] The most effective processes f...
Jul 03, 2025•17 min•Ep. 296
What We Cover In This Episode: How to apply the three core principles for a successful staff meeting [4:39] Why breaking down your meeting agenda effectively using a standing template leads to consistency [11:53] The way that rotating who leads the "wins and shout-outs" section will boost team engagement [14:45] Why using shared notes or Slack threads makes for seamless communication and easy recall of meeting outcomes [15:17] Tips for ensuring all discussion topics are clearly defined and commu...
Jun 26, 2025•22 min•Ep. 295
What We Cover In This Episode: What “taking a break” means and does not mean and why this is important to understand as a studio owner [4:21] Proactive things you can do during a pause or break to keep the momentum going for your business [6:41] Steps to take in the studio to get your clients excited upon your return [8:08] How taking a break could result in being a big win for you [10:26] A few of the main drawbacks in taking a seasonal break to keep in mind [15:38] Quotes: “Having a short staf...
Jun 19, 2025•21 min
What We Cover In This Episode: How to approach integrating feedback into your core process and why it’s such a good idea to do this [5:53] Strategies for choosing the optimal feedback format [7:52] Why not all feedback is created equal and the importance of segmenting your audience to understand their unique perspectives [8:46] Ways you can leverage tools to streamline feedback collection [16:26] Why feedback needs a clear evaluation systems and strategies that will help you implement a structur...
Jun 12, 2025•26 min
What We Cover In This Episode: How to prepare your business for a virtual assistant before you post for help [4:23] Things to keep in mind when hiring the right VA for your fitness studio [7:51] Where and how to source a VA, including the top platforms available right now [10:06] Why it’s important to create quick wins for a confidence and trust boost with your new team member [11:15] The essential tools for VA communication and task management [13:57] What the key metrics are for measuring virt...
Jun 05, 2025•20 min
What We Cover In This Episode: Why energy, not just time, is your most valuable resource as a business owner [2:43] How to determine what tasks you should be doing yourself [6:28] When to delegate in-house versus to a virtual assistant [10:21] What to consider about deleting and/or automating tasks [17:05] Tips for leveraging AI and automation [17:29] Why implementing a weekly time audit to identify and label tasks is so powerful [19:16] Quotes: “If you are doing something over and over again wi...
May 29, 2025•24 min
What We Cover In This Episode: How the three main pillars of retention make up the foundational strategy for boosting client retention [6:04] The way to use tactical behavior tracking to identify at-risk clients [6:26] Why starting a consistency club to recognize and reward members for maintaining regular attendance streaks is such an effective strategy [11:03] The importance of intentionally connecting new members with both staff and established regulars and what happens when you do this [15:50...
May 22, 2025•22 min
What We Cover In This Episode: Pre-event planning strategies to pay attention to when creating a successful outdoor event [4:56] The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring [6:55] An important reminder to confirm location permits or partnership agreements before hosting outdoor fitness events in public spaces or other venues [12:09] More client communication tips that will set your event up for success [13:49] The basic...
May 15, 2025•19 min
What We Cover In This Episode: Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51] The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38] How FitDegree provides control over in-app cancellation options [8:05] The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notific...
May 08, 2025•14 min
What We Cover In This Episode: The key financial readiness benchmarks you should be considering before transitioning to full-time [4:55] What operational systems are key for a fitness studio transitioning from part-time to full-time [9:01] Why it is so important to test if your fitness studio can function without you [11:53] What analyzing the last three months of business will tell you about the position you are in to go all-in with your business [16:11] Free tools and resources you can use, in...
May 01, 2025•27 min
What We Cover In This Episode: Effective strategies for creating recurring revenue with summer-only Memberships [3:20] The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business [4:50] Some ways you can use seasonal promotions and loyalty rewards to maintain summer engagement [9:13] The importance of freeze options over cancellations for summer absences [10:46] Why you should be considering upgrading classes, adding classes and/or instructors during thi...
Apr 24, 2025•22 min
What We Cover In This Episode: The difference between an LLC and an S-Corp, and how that affects liability, taxation and future growth [4:31] What the purpose of a legal entity is, and how it protects your personal assets from business lawsuits [7:04] How to negotiate commercial leases effectively, plus the strategies you can use to protect your wealth [15:45] What makes membership and staff agreements critical for a new gym business and why not having these in place isn’t an option [19:33] The ...
Apr 17, 2025•45 min
What We Cover In This Episode: How to strategically carve out dedicated "CEO time" each week and why this focused time is so crucial [7:49] Why a time audit is essential for business growth [10:18] How to implement 90-day planning cycles for more agile and effective business growth [14:50] What you can do right now to shift your mindset from an instructor to a leader and why this transition is vital for a studio looking to scale [20:21] Tips for effectively delegating tasks to free up your time ...
Apr 10, 2025•28 min
What We Cover In This Episode: A look at our recent key feature updates, including schedule visibility, gift card discounts, and more [1:17] The flexible gift card redemption feature now available that will enhance user experience [6:32] Some use cases that highlight why these new features will be valuable to you [9:58[ What we’ve done to simplify the refund process for drop-in classes and how this will improve administrative efficiency [12:10] Why it’s important to understand where these new fe...
Apr 03, 2025•20 min
What We Cover In This Episode: Strategies for onboarding new clients and communicating studio policies effectively so that clear expectations are set from Day One [4:24] Why enforcing policies fairly across the board is essential to prevent accusations of favoritism and to maintain member respect [9:56] How enforcing policies contributes to a better experience for both members and the business, rather than just being a “tyrant” [11:03] Tips for maintaining boundaries with members while still bei...
Mar 27, 2025•21 min
What We Cover In This Episode: Why quality over quantity matters when it comes to social media followers [7:29] The dangers of adding more options you to your studio, both for your business and your clients [12:17] The key reasons that a multi-modality studio should have a multi room studio [16:15] How setting boundaries and creating systems, rather than being available 24/7, leads to better business management and prevents burnout [21:26] How keeping your clients happy before you worry about ge...
Mar 20, 2025•28 min
What We Cover In This Episode: What you can do to maximize profit through regular, not once-a-year, audits of your numbers [3:33] How to stop membership leaks and strategies for handling expired cards and follow-ups [4:49] Ways to reduce overall studio expenses by focusing on your software and payment fees [11:20] Why your pricing matters and what you can do to avoid undervaluing memberships [13:28] How to free up your time using delegation and simple loyalty programs [23:31] Quotes: “If you’re ...
Mar 13, 2025•26 min
What We Cover In This Episode: The true cost of a bad hire and why hiring the wrong person is even worse than being short-staffed [2:18] How delegating tasks can free you to work on your business, not just in it [3:52] Which key roles are essential for your studio's success and how to structure your staffing for maximum impact [6:41] What the real secret is to having happy and loyal employees [8:43] Who you need to hire and how to avoid nightmare hires [15:03] The number one interview question t...
Mar 06, 2025•27 min
What We Cover In This Episode: Why a strategic approach, not just "vibes," is essential for client experience and retention [0:27] What recent data is showing about customer retention and the importance of first impressions [2:50] The reasons that the first five seconds a client interacts with your studio is so critical, and what can do to ensure it’s a positive experience [8:16] The “30-Second Hook Formula” you can use to guide them through the space, engage in conversation, and invite them to ...
Feb 27, 2025•27 min
What We Cover In This Episode: Why Spring is the perfect time to review and refresh your business operations [0:23] How updating your contracts and waivers will ensure you're legally protected and aligned with industry best practices [8:39] The way that clear policies on late cancellations, no-shows, and general studio etiquette will create a smoother, more professional experience for everyone [11:25] Actionable strategies for streamlining studio operations for peak efficiency [12:48] The import...
Feb 20, 2025•24 min
What We Cover In This Episode: The importance of establishing systems, setting boundaries, and building support structures to prevent burnout, both personally and professionally [0:54] How to recognize the early warning signs of burnout and what you can do to address them before they escalate [4:26] The critical role of rest and recovery in preventing burnout and how to schedule non-negotiable downtime into your schedule [10:18] The way you can use specific work lists to minimize the micromanagi...
Feb 13, 2025•25 min
What We Cover In This Episode: Proactive strategies like waivers and automated reminders to set expectations and prevent misunderstandings [3:27] How to master the art of de-escalation by using neutral language and effective communication techniques during tense client interactions [8:12] How offering solutions and demonstrating goodwill can lead to positive outcomes even in challenging conversations [11:44] What you can do to establish and maintain healthy boundaries with clients in your studio...
Feb 06, 2025•30 min
What We Cover In This Episode: What to understand about payment processing and the key differences between ACH and credit card transactions [4:58] How you can use proactive communication to avoid payment disputes that may arise with members [9:26] Options you have within your studio to avoid overwhelming clients and to simplify membership management [10:39] Ways to use fitDEGREE’s automated features to handle failed payments, notify clients and to establish clear messaging and policies to addres...
Jan 30, 2025•29 min
What We Cover In This Episode: Why a thorough analysis of your existing income streams is the foundational step towards maximizing your studio's profitability [4:21] How surveying your clients to understand their needs and preferences can reveal untapped opportunities for new services and offerings [5:23] Effective strategies to leverage your current revenue streams to achieve significant growth within your fitness studio [6:50] The importance of recognizing when a particular revenue stream idea...
Jan 23, 2025•22 min
What We Cover In This Episode: The key benefits of keeping your referral marketing simple and easy to understand [3:31] Options you have as incentives to offer those who are bringing you business through referrals [5:07] How you can leveraging the community around you to generate more referrals [8:02] What to consider when designing and promoting a clear referral program [12:05] Tips for implementing referral tracking software and the ways that fitDEGREE can help you manage referral rewards easi...
Jan 16, 2025•24 min
What We Cover In This Episode: How identifying tasks that can be automated or delegated to free up your time is the very first step in achieving work-life balance as a studio owner [4:25] The importance of setting boundaries and clearly communicating them to staff and clients [6:57] What you can do as a studio owner right now to prioritize your self-care [12:00] How you can use available automation tools to begin working smarter, not harder [14:07] The way that delegating effectively and trustin...
Jan 09, 2025•27 min
What We Cover In This Episode: How finding the right team really starts by defining your studio needs [4:07] Why focusing on fostering growth for your individual team members will be key when building and maintaining a strong team [11:28] Strategies for navigating termination in a professional way [12:12] The benefits that building a positive work culture will have not only on your team members, but also for your clients [16:48] Ways to revamp your hiring process to ensure you’re bringing on the...
Jan 02, 2025•26 min
What We Cover In This Episode: How to pinpoint your studio's biggest achievements and challenges through a year-end review [4:06] The key metrics and trends to analyze in order to gain valuable insights for your studio's future [5:07] The power of a mission-driven approach in building a strong brand and fostering a loyal community [6:22] What you do to gather and implement member feedback to enhance your studio's offerings and services in the new year [9:48] Tips for setting specific goals that ...
Dec 26, 2024•16 min
What We Cover In This Episode: Tips for uncovering and understanding your potential clients “why” [4:59] How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53] The way that highlighting your studio’s unique benefits can boost your sales success [7:13] Why active listening is crucial for discovering nuggets of information and past experiences [9:53] The key reasons you need to confirm you and your potential clients are on the s...
Dec 19, 2024•18 min
