Episode 288: Click to Cancel & FTC Compliance
Episode description
What We Cover In This Episode:
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Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51]
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The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38]
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How FitDegree provides control over in-app cancellation options [8:05]
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The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notifications for real-time alerts and more [11:07]
Quotes:
“This is going to be about transparency, it is about consumer protection, tha’s why it is being enforced, and it’s about making sure people don't feel trapped in a membership they can't get out of.” [Nick, 4:03]
“It is not a ‘nice to have’, it is a federal law. You need to stay compliant and it's one of those things that if you do a little bit of work upfront you are going to avoid legal headaches down the road. It’s also going to build trust with your clients.” [Nick, 4:46]
“We saw some softwares come out with this feature before us and they simply just threw a cancel button on there. We took our time… with our development team.” [Nick, 8:19]
LINKS:
Federal Trade Commission (FTC)
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