Episode 77: How to Differentiate your Business - Branding
Episode description
What We Cover In This Episode:
- What the core focus should be with your branding as a business [1:53]
- How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22]
- An experience that Cherise had with her first business that made her realize that you can’t cater to everyone [9:06]
- Some things you can do in your business right now to stand out from the competition [10:11]
- Ways to find a balance between telling your brand’s story and being the face of the business [11:29]
Quotes:
“Branding is all about showing your demographic in your community who you are. Now, that sounds easy, but it’s not.” [Cherise, 1:53]
“Your brand can’t just be the business. There is a personal connection that’s so important, especially in our industry.” [Cherise, 4:26]
“Your demographic might change over time. Your community might shift and you may have a different demographic that’s in your community, and you need to stay up to part with that.” [Cherise, 6:03]
“You do not have to attract every single person. Your brand is going to attract a certain demographic, and that is ok. You will get people who walk in your door who do not like you, and that is just the world we live in.” [Cherise, 9:06]
“You don’t need to sell yourself as a business owner, but you do need to sell your story, and I think this is super important to talk about.” [Cherise, 11:29]
LINKS:
Episode 70: Industry Tea with the creators of DOSED
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/