Episode 63: How In-App Friends Aid Retention
Episode description
What We Cover In This Episode:
- The functionality of in-app friends within fitDEGREE [2:28]
- How to educate your members on the friend feature [3:25]
- Our thoughts on adding to initial consultations more education on the app [7:50]
- Ways to use old school promotions to help educate clients about in-app friends [9:16]
- How to approach using Instagram stories in this process [10:25]
- More things you can do to have others join the app, use this feature and build community [11:48]
Quotes:
“Your software is part of your brand, right? That’s something to consider, and it shouldn't be something that you just ignore. It should be built into your business model, educated on and continuously leveraged, and [in-app] friends is a major way to build that community, build retention, and is a great point of education.” [Megan, 7:24]
“When you want someone to take action it's just getting them to take the next step, and accepting a friend request is probably the first step to them sending their own friend requests.” [Nick, 12:50]
“I think your clients started coming because they liked you and they trusted you but the reason they continue to come for months, if not years, is because of the people they are with.” [Nick, 15:32]
“It is not only important to have a culture, but it is important to establish and maintain positive subcultures within your business. I feel like your culture in your business, in terms of your friends and your retention, is your community.” [Megan, 16:46]
LINKS:
Episode 61: Spin Unlimited Asks the Experts
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
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