Episode 82: Industry Tea with the fitDEGREE Team
Episode description
What We Cover In This Episode:
- Nick shares where fitDEGREE is going next and why he’s so excited about it [2:57]
- How Daniel is approaching the process for new social features, plus the important considerations he’s keeping in mind to ensure maximum user flexibility and privacy [9:31]
- What’s happening right now to the social media platforms that exist, and the impact this is having on our industry [16:24]
- Why paid ads alone aren’t the magic bullet for your studio, and what should always be taking priority [23:33]
Quotes:
“That’s where I personally got excited, because the instructors-to-clients feels like a huge gap that’s happening at the studio right now. How does an individual class, the Monday at 5 o’clock class, talk to each other?” [Nick, 3:49]
“Social features were the core part of what we were making. We had a chat [feature] back then, and we had a social feed where everyone could post things, which evolved into the announcement board [we have] today. Priority shifted over time, and we had to kind of push the social features aside in exchange for more business-oriented stuff.” [Daniel, 4:34]
“Each class session kind of has something unique going on that doesn’t need to be brought to the announcement board. So, if you just have a strength-based class or yoga-based class, you can say what your focus is going to be for tonight that’s unique to the class session and doesn’t have to be every week.” [Nick, 6:15]
“Let your clients grow your business, and stop thinking some paid ad is going to do something crazy. If you don’t have a community at your studio, you’re going to be looking for new clients every 6 months.” [Nick, 23:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/