Episode 59: The Importance of Proactive Sales Efforts
Episode description
What We Cover In This Episode:
- The difference between proactive sales and regular sales efforts [1:51]
- What are the biggest pain points of clients in our industry [4:14]
- Why Cherise wants you to look at relationship building with long-term members instead of just conversion rates [5:53]
- How to identify areas of opportunity when tightening up your sales process [7:46]
- Common proactive sales tips from our expert Cherise [9:29]
Quotes:
“Proactive sales is when we are intentional about who we are selling to and how we sell. Proactive sales is really a strategic approach to identifying why someone should purchase your services by asking them specific questions and presenting them with a solution to their problem.” [Cherise, 1:58]
“You’ve got to be proactive and be intentional with your sales approach if you really want to convert and grow your member base.” [Cherise. 3:03]
“With all the things that have happened in the last few years, I think some consumers are a little unsure of what they actually want or need. You are the expert, so you’ve got to tell them, but it takes time and relationship building to do that.” [Cherise [4:01]
“Don’t get me wrong; people like to try different things, and that’s ok, but our industry retention is so important because we don't have the capacity of big box gyms.” [Cherise, 6:54]
“Identify what problems your services are going to solve, and then get out into the community and spend time finding out where your ideal clients are. You’ve got to show up there consistently, and be sure to test and track.”[Cherise, 8:20]
LINKS:
fitDEGREE’s Business Portal
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https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/