On this episode, Kirsten Newbold-Knipp , Chief Marketing Officer at FullStory shares 5 proven tactics to create a successful analyst relations program that will drive long-term brand and revenue through influence. A recent survey noted that 92% of enterprise buyers leverage analyst reports and reviews to make buying decisions. Analyst Relations is an often overlooked but key driver in "influencing the influencers" to make buying decisions. Specifically, Kirsten covers: - Why analyst relations ar...
Nov 09, 2022•22 min•Ep 84•Transcript available on Metacast On this episode, Anna Griffin , Chief Marketing Officer at Intercom discusses how to accelerate business growth through nano-engagement, why this type of engagement is critical for growing companies and how it can scale. Growing users without engagement are the empty calories of growth. It feels good, but it’s not good for you. Users who are not engaged will eventually churn. Specifically, Anna covers: - The only thing businesses of the future will compete on. - The most important business metri...
Nov 03, 2022•23 min•Ep 83•Transcript available on Metacast On this episode, Eric Siu , Chairman at Single Grain reveals the timeless, tested growth-marketing principles he has used to help several companies. Specifically, Eric covers: - Why podcasts have a high retention rate. - How to increase organic engagement on LinkedIn. - Why YouTube shorts are a big opportunity right now. - Pillar content and the framework for repurposing your content. - The most important factor when it comes to running ads. - How to capture people's attention. Learn more at htt...
Oct 26, 2022•20 min•Ep 82•Transcript available on Metacast On this episode, Oji Udezue , former Chief Product Officer at Calendly and former Head of Product for Creation & Conversation at Twitter provides a framework for evaluating startup ideas based on their potential for growth and expected outcomes. Specifically, Oji talks about: - A different way to focus on and understand your addressable market. - Which workflows are worth optimizing for profit? - Why some workflows are more profitable than others and how to tell ahead of time. - High-intensity n...
Oct 19, 2022•22 min•Ep 81•Transcript available on Metacast On this episode, Raj Sarkar , Advisor and former CMO at 1Password shows us how marketing-led growth, powered by a term he’s coined ‘outbound fury’, can help you engineer virality, displace the competition, and win the hearts and minds of millions. More specifically, Raj covers: - The concept of outbound fury and why you need it in your business. - How outbound fury works. - How to make a boring topic like security accessible to the masses. - Will outbound fury work for any product? - How do you ...
Oct 12, 2022•18 min•Ep 80•Transcript available on Metacast On this episode, Lucie Buisson , CPO at Contentsquare , Anique Drumright , VP of Product at Loom and Casey Winters , CPO at Eventbrite discuss how to build hypergrowth teams that ship blockbuster products consistently. Lucie, Anique and Casey have built and scaled products to millions of users. In this session, they provide invaluable insights and give advice on: - When founders should hire a head of product and what their role should include. - The role and success metrics of product operations...
Oct 05, 2022•43 min•Ep 79•Transcript available on Metacast On this episode, Mary D'Onofrio, Partner at Bessemer Venture Partners discusses how to build an enduring $100M ARR business. Specifically, Mary covers: Why $100M (“Centaur”) is the new milestone to strive for and why the term was coined. What companies that reach Centaur status all have in common. What companies that fall off their projected growth path have in common. Defining a cash conversion score and what it means for a company. How research and development spending changes over the lifespa...
Sep 28, 2022•20 min•Ep 78•Transcript available on Metacast On this episode, Tomasz Tunguz , Managing Director at Redpoint Ventures discusses fundraising in today's environment, which is radically different from his past 14-year experience in venture capital. Before joining Redpoint Ventures, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. In total, he's worked with six unicorns from when they were very small till they became massive. Specifically, Tomasz covers: How public and private markets a...
Sep 27, 2022•16 min•Ep 77•Transcript available on Metacast On this episode, Shadi Rostami , Senior/Executive VP of Engineering at Amplitude discusses the tell-tale signs companies should look for before expanding their product suite and three major considerations before doing so. Expanding beyond your first-ever product offering is a huge moment for any company. Unfortunately, it is also a moment that is very difficult to get right. Specifically, Shadi covers: The right time to go multi-product. How to set your organization up to go multi-product. Horro...
Sep 20, 2022•19 min•Ep 76•Transcript available on Metacast On this episode, Kate Ahlering , Chief Revenue Officer at Calendly shares best practices for implementing a highly effective revenue strategy to improve the funnel and accelerate bottom-line growth across your organization, as well as insights into how her team is applying a combined PLG-SLG strategy to acquire more customers upmarket. Specifically, Kate covers: Why joining Calendly was the right opportunity. The first 30 days at Calendly as the first CRO. Tactics to accelerate revenue growth an...
Sep 15, 2022•20 min•Ep 75•Transcript available on Metacast On this episode, Edith Harbaugh , CEO at LaunchDarkly and Jonathan Heiliger, Partner at Vertex Ventures discuss the highs and lows of entrepreneurship from bootstrapped to billions. Taking that first step to being a founder is the first difficult decision for many. After that comes decisions about hiring your teams, picking your partners and investors, and creating a scalable product for a category that doesn’t exist yet. Edith shares how she beat the status quo for founding a company by tacklin...
Sep 15, 2022•24 min•Ep 74•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Anu Bharadwaj , Chief Operating Officer at Atlassian . Anu believes building connection and engagement in a distributed world is Atlassian's best strategy for growth and retention. Too many companies are wasting resources on navigating return-to-office strategies instead of investing in employees and improving their ways of working. Anu shares the playbook for building meaningful connections across a distributed workforce. Specifically, Anu ...
Sep 08, 2022•22 min•Ep 73•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Sara Hicks, CPO at Mailchimp. Developing a product strategy starts with understanding the customer problems that your business can solve–which, in turn, creates a long-lasting competitive advantage. A compelling product strategy prioritizes key initiatives that will have the biggest impact for customers and the business while also navigating unknowns such as team velocity and other constraints. Sara walks through the framework for a successf...
Sep 07, 2022•21 min•Ep 72•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Anu Muralidharan, Chief Operating Officer at Expensify. Expensify is one of the few profitable, multibillion-dollar tech companies out there, and went from 0 users to IPO by staying true to its vision. Anu shares how she stepped off the well-traversed path along with Expensify to create her own rocket launcher by ignoring detractors, challenging the norm, and trusting her ideas. More specifically, Anu covers: 1:49 - Not taking no for an answ...
Sep 01, 2022•22 min•Ep 71•Transcript available on Metacast On this episode, host Lloyed Lobo at Boast.AI welcomes Anne Dwane, Co-Founder & Partner at Village Global. Most investors spend only 1-3 minutes looking at a pitch deck, so how can you make sure that your pitch deck stands out from the crowd? It all starts with a great startup story when delivering your pitch. It isn't just a marketing tool: your company's startup story is—your mission, your goals, and the problems you're here to solve. It's a powerful resource that will help you find and build ...
Aug 30, 2022•46 min•Ep 70•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Jim Morris, the Founder of Product Discovery Group. There's no point in creating something that no one wants, yet so many teams skip the product discovery process. Even the most efficient process can’t make a bad idea good. Building untested ideas is risky and can cause lost time, wasted money, and low morale. Jim presents concrete techniques you can start using immediately to weed out bad ideas and focus on the good ones. Specifically, Jim ...
Aug 23, 2022•58 min•Ep 69•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Henry Schuck, CEO & Founder at ZoomInfo. Over the past five years, ZoomInfo has grown 10X to more than one billion in revenue with over 3,000 employees and 25,000 customers. Today, Henry joins us to share lessons from starting and growing the company from his dorm room to global scale. Specifically, Henry dives into: 2:32 - ZoomInfo's bootstrapped backstory 4:32 - Raising venture capital versus bootstrapping 7:26 - Finding your first custome...
Aug 18, 2022•1 hr•Ep 68•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong. With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash. Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense. Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, ...
Aug 11, 2022•1 hr 2 min•Ep 67•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo welcomes Jason VandeBoom, Founder & CEO of ActiveCampaign. ActiveCampaign has managed to build a big business by taking some less-than-obvious paths. Jason shares his take on traditional growth strategies. He tells us why they don’t always make sense and gives a breakdown of the lessons learned from scaling the unscalable into a long term sustainable business. More specifically, Jason discusses: 0:56 - ActiveCampaign’s founding story 3:12...
Aug 08, 2022•23 min•Ep 66•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Eric Siu, Chairman of Single Grain and a serial entrepreneur, author, podcast host, investor, and advisor to many companies. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing. He recently published his book Leveling Up: How To Master the Game of Life , which shar...
Aug 03, 2022•40 min•Ep 65•Transcript available on Metacast On this episode, host Lloyed Lobo of Boast.AI welcomes Max Lytvyn, Co-Founder, Head of Revenue, and Board Member at Grammarly. Since 2009, Grammarly has grown into one of the most successful bootstrapped companies on the web. More than 30 million daily active users rely on its AI-powered digital writing assistant to help them communicate more clearly, effectively, and mistake-free. Today, Max shares how the company turned its mission and values into powerful practical tools to supercharge growth...
Jul 28, 2022•17 min•Ep 64•Transcript available on Metacast On this episode of the Traction podcast, I welcome Daniel Saks, Co-Founder & Co-CEO at AppDirect. As more and more enterprises put employees in the driver’s seat to pick the right tools for their organizations, you need to balance between designing for both end-users and the IT department to stay competitive. Daniel shares tips on how to transition from a traditional sales-led model to a product-led growth (PLG) model and how that transition helped AppDirect get more enterprise customers. Specif...
Jul 26, 2022•1 hr 2 min•Ep 63•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Yinon Costica, Co-Founder and VP of Product at Wiz. Explosive growth is every startup’s dream but it’s not easy. It’s rarely ever a linear path. Mistakes are inevitable. They can make or break your business’ success while you’re scaling your teams, troubleshooting your product, and onboarding your first clients. In this episode, Yinon shares the mistakes the team at Wiz made early on that ended up helping their busine...
Jul 21, 2022•1 hr 3 min•Ep 62•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Andres Botero, Chief Marketing Officer at BlackLine (Nasdaq: BL). A successful customer advocacy program turns loyal customers into spokespeople for your brand, making it one of the most effective forms of marketing. According to Gartner, more than 75% of B2B buyers consult three or more sources before they make a purchase decision. In this session, Andres shares the playbook for turning customers into spokespeople. S...
Jul 18, 2022•57 min•Ep 61•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Craig Nile , VP Sales at Codat . With experience helping grow some of the biggest names in SaaS, such as Salesforce and Slack, Craig shares the playbook for building and scaling enterprise sales teams from zero to a billion. Specifically, Craig covers: 1:47 - The backstory behind the journey into sales 7:25 - When is the right time to bring in a sales leader? 11:10 - What the first 90 days look like as a new sales lea...
Jul 15, 2022•1 hr 7 min•Ep 60•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software. With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth. Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies. Specifically, Chandar dives into: 4:11 - Why so many startups fail at...
Jul 12, 2022•56 min•Ep 59•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mada Seghete, Co-Founder at Branch. Driving growth doesn’t always mean hiring a big team and spending a lot of money. It starts with prioritizing activities that have the biggest reach and impact at the best ROI and moving towards your goal with high velocity. In this session, Mada shares the growth playbook that took Branch from 0 to $4 billion. She covers topics such as channels, demand, brand, community, team, tool...
Jul 08, 2022•1 hr 8 min•Ep 58•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk by Leah Solivan, General Partner at Fuel Capital and Founder of TaskRabbit from the in-person Traction Conference. The idea for TaskRabbit came about in 2008 around the time the iPhone first launched, while Leah was living in Boston and bootstrapping the company. In the process of bootstrapping, the entire trajectory of her journey changed. She went from being an engineer at IBM with no network or entrepreneur ...
Jun 29, 2022•26 min•Ep 57•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Waseem Daher, Founder and CEO at Pilot.com. Fundraising is never easy, but the right preparation can make all the difference. Waseem joins us to share the KPIs and questions that investors look at during various stages of investment. Waseem is a three-time founder with two successful exits (Ksplice acquired by Oracle and Zulip acquired by Dropbox) and he has recently raised $100+ million from Jeff Bezos (and other not...
Jun 27, 2022•52 min•Ep 56•Transcript available on Metacast On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Sahir Azam, Chief Product Officer at MongoDB. Sahir shares how MongoDB transformed from a traditional software company—sales driven, longer cycles, etc.—into more of a consumer-style self-service model. Overseeing the growth of MongoDB’s Atlas, Sahir shares his learnings (the good, the bad, and the ugly) about building and bringing to market one of the fastest-growing cloud products of any scale (70% YoY, $400M ARR, 2...
Jun 24, 2022•56 min•Ep 55•Transcript available on Metacast 
