Episode description
On this episode, host Lloyed Lobo of Boast.AI welcomes Jim Morris, the Founder of Product Discovery Group.
There's no point in creating something that no one wants, yet so many teams skip the product discovery process.
Even the most efficient process can’t make a bad idea good. Building untested ideas is risky and can cause lost time, wasted money, and low morale.
Jim presents concrete techniques you can start using immediately to weed out bad ideas and focus on the good ones.
Specifically, Jim will cover:
9:11 - Tailoring your roadmap to fit customer needs
13:56 - How to bring the discovery process to the forefront
15:10 - How to get your team to contribute to the product discovery process
21:46 - Defining success metrics
32:03- Best practices for designing experiments
37:50 - Where are your users?
43:13 - Velocity over perfection
46:50 - Addressing customers who want very specific features
51:03 - How many interviews are enough?
51:12 - The recommended framework for product prioritization when it comes to features
1:02:20 - How to onboard potential customers for discovery interviews
Learn more at https://tractionconf.io
Connect with Jim Morris: https://www.linkedin.com/in/jimmorrisstanford/
Learn more about Product Discovery Group at https://productdiscoverygroup.com/
This episode is brought to you by:
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