Episode description

On this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong.

With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash.

Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense.

Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, channels, team, tools, and metrics.

More specifically, Udi covers:

3:00 - Important skills needed to become a CMO

4:24 - How to leverage data to become more creative

6:43 - Offensive versus defensive marketing tactics

14:46 - Getting early customers and building a marketing strategy with no budget

26:04 - How startups should identify and prioritize marketing channels

31:37 - Skills and resources needed when transitioning from startup to scaleup 

37:39 - Key characteristics to becoming a mega-brand

44:23 - Gong's Superbowl ad and the results

48:58 - Balancing brand and performance investments

55:29 - Perfect marriage of creativity and data

1:00:21 - Book recommendations

1:01:55 - Unconventional advice founders shouldn't ignore 

Learn more at https://tractionconf.io

Connect with Udi Ledergor: https://www.linkedin.com/in/udiledergor

Learn more about Gong at https://www.gong.io/

This episode is brought to you by:

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