Episode description

On this episode, host Lloyed Lobo of Boast.AI welcomes Eric Siu, Chairman of Single Grain and a serial entrepreneur, author, podcast host, investor, and advisor to many companies.  

In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.

He recently published his book Leveling Up: How To Master the Game of Life, which shares a 15-level approach to winning the game.

Eric and Lloyed discuss what if businesses were video games, where leaders were players, using power-ups, taking risks, and using hidden strategies to achieve the next level?

Specifically, they dive into:

2:30 - Eric’s journey into entrepreneurship

4:43 - Acquiring Single Grain for $2

12:09 - The concept of leveling up in gaming and how apply it to life and business

14:57 - The newbie struggle and the challenges that come with it

18:49 - What an apprentice mentality means

20:35 - Teamwork skills and strategies leaders must use to achieve success

25:35 - How to delegate and hire amazing people when you're on a budget

30:22 - Staying on track as a CEO, marketing expert, public speaker, and podcaster

33:36 - General advice for businesses to scale

36:30 - An example of using level ups to win

38:55 - The most difficult chapter to write in his book

Learn more at https://tractionconf.io

Connect with Eric Siu: https://www.linkedin.com/in/ericosiu

Learn more at: https://www.levelingup.com 

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