Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing. Here’s a glimpse of what you’ll learn: Achieving the $1 Million Milestone as a Women-Owned Business. The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth. Acquisition Strategies: Channels, What’s Working, and Challenges. Tailoring Funnels for Each P...
Aug 09, 2024•57 min•Transcript available on Metacast Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls. Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here to dive into Kyle's journey and the lessons he's learned along the way. Here’s a glimpse of what you’ll learn: The challenges faced by Swoveralls over...
Aug 02, 2024•55 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair. Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community. Here’s a glimpse of what you’ll learn: Introduction to Jordyn Casaus and Crown Affair Current struggles faced by brands Biggest challenges for marketing directors today Partnership with Sephora: How it started and its impact on brand growth and visibilit...
Jul 26, 2024•45 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand. Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure. Here’s a glimpse of what you’ll learn: Current struggles faced by brands Ongoing impact of 2023 manufacturing issues into 2024 Challenges with customer acquisition and attribution Corporate gifting: big companies purc...
Jul 19, 2024•50 min•Transcript available on Metacast In this episode of The DTC Insider, we dive into the incredible journey of Huega House, a brand that has quickly become a favorite among high-profile NFL athletes and content creators. Joining us is Jonathan Ruley, co-founder and CEO of Huega House, who shares the secrets behind their rapid rise to prominence. Here’s a glimpse of what you’ll learn: Gaining High-Profile Athletes and Content Creators as Advocates Achieving Early Profitability and Bootstrapping Success Managing Rapid Growth and Dem...
Jul 12, 2024•42 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast. Here’s a glimpse of what you’ll learn: Current Challenges for DTC Brands What Brands Can Do About These Challenges Expanding Into Other Categori...
Jul 05, 2024•43 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with Megan Klein, founder & CEO of Little Saints, a brand with a mission to radically transform the way we imbibe by creating non-alcoholic beverages that deliver the pleasureful tastes and smells of cocktails. Here’s a glimpse of what you’ll learn: Shift from Wholesale to DTC in 2023: Reasons and Impact Advice for Entrepreneurs Pivoting from Wholesale to DTC Achieving 600% Year-over-Year Growth: Key Factors Content Creation Strategy and Effective Chann...
Jun 28, 2024•50 min•Transcript available on Metacast Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community. We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success. Here’s a glimpse o...
Jun 21, 2024•35 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base. We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market. Here’s a glimpse of what you’ll learn: Key Drivers Behind 196% YoY Growth Insights on Meta Ad Strategy: ...
Jun 14, 2024•45 min•Transcript available on Metacast In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers. Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers Why most DTC brands don't track these metrics How to calculate each of them A tool that can save you many hours of tedious calculations Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digit...
Jun 07, 2024•12 min•Transcript available on Metacast In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox. Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies. Here’s a glimpse of what you’ll learn: How They Have Built Their Amazing Community Ways to Leverage a Community A Thorough Breakdown of Their Content Creation Process Their TikTok Shops Strategy The Simple, Yet Effective,...
May 31, 2024•59 min•Transcript available on Metacast Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions. Here’s a glimpse of what you’ll learn: Yug's Background Partnering with Shiseido Obtaining Patents for Acne Treatment Technology Overcoming Higher Customer Acquisition Costs The Importance of Customer Activation in Skincare Retention Strategies and The Role of Customer Education What He Would Do Differently If He Ha...
May 24, 2024•48 min•Transcript available on Metacast Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition. Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function. Here’s a glimpse...
May 17, 2024•46 min•Transcript available on Metacast Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win". Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey Behind the Scenes of the Partnership with Nordstrom Adapting to Economic Challenges: Business Strategy Adjustments The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels Pros and Cons of DTC in the Skincare Industry Lessons Learned and Insights Gained Navig...
May 10, 2024•57 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣 Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level t...
May 03, 2024•9 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode. Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands Tactic-oriented vs Business-oriented growth marketing agencies Sponsor ...
Apr 26, 2024•9 min•Transcript available on Metacast In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry. Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer Acquisition and Retention Channels Top KPIs Monitored by Podium Nutrition Custom Software for Loyalty...
Apr 19, 2024•51 min•Transcript available on Metacast Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report. Here's a glimpse of what you'll learn: PPC Specialists' Priorities for 2024 Goals for the Ad Campaigns in 2024 Ad Platform Adoption and Spend Challenges With Mult...
Apr 12, 2024•7 min•Transcript available on Metacast In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry. Brett joined the Kizik team in 2019, bringing deep expertise i...
Apr 05, 2024•42 min•Transcript available on Metacast In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experienc...
Mar 29, 2024•41 min•Transcript available on Metacast In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth. Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024 How Shared Sweeps Can Help With That Breaking Through the Noise as a Brand How Brands are Leveraging ...
Mar 22, 2024•37 min•Transcript available on Metacast In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion. Here's a glimpse of what you'll learn: Rethinking suc...
Mar 15, 2024•34 min•Transcript available on Metacast In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shippin...
Mar 08, 2024•35 min•Transcript available on Metacast In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition and Retention Channels Case Studies of Successful Wins Unconventional Move: Turning off Ads on BFCM C...
Mar 01, 2024•51 min•Transcript available on Metacast In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies Encouraging repeat purchases Handling returns: Lessons learned Futur...
Feb 23, 2024•31 min•Transcript available on Metacast Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for overcoming those challenges What you need to know about the latest Gmail and Yahoo updates Advantages of...
Feb 16, 2024•49 min•Transcript available on Metacast After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ...
Feb 09, 2024•9 min•Transcript available on Metacast On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus on to be successful in 2024 Best practices to increase AOV, LTV, and CR Sponsor for this episode... This episode is brought to you by Portless . Frustr...
Feb 02, 2024•26 min•Transcript available on Metacast On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Success: Product, Offer, Funnel, and Message Cleverman's Unique Website Personalization and Social Proof Strategy Insights from Amazon's Personalization App...
Jan 26, 2024•47 min•Transcript available on Metacast Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed. In this episode... How to stand out as a brand in a very competitive industry Their alternative to using models How do they get real UGC without even paying for it, and with no fancy tool What they do when they call their customers How to get true raving fa...
Jan 19, 2024•13 min•Transcript available on Metacast 
