Episode description
Episode description
In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand.
Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure.
Here’s a glimpse of what you’ll learn:-
Current struggles faced by brands
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Ongoing impact of 2023 manufacturing issues into 2024
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Challenges with customer acquisition and attribution
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Corporate gifting: big companies purchasing products
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Successful retention strategies and loyalty program
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Storytelling challenges for Aruna Project
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Key metrics and their evolution as the company grew
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Focus areas within the company
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Leveraging both short and long-form content in marketing strategies
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Future plans for Aruna Project
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.