Episode description
Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".
Here’s a glimpse of what you’ll learn:-
His Entrepreneurial Journey
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Behind the Scenes of the Partnership with Nordstrom
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Adapting to Economic Challenges: Business Strategy Adjustments
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The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
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Pros and Cons of DTC in the Skincare Industry
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Lessons Learned and Insights Gained
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Navigating Challenges as an Entrepreneur
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"Quit to Win": Inspiration Behind the Book
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.