Episode description
Episode description
In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.
Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.
Here’s a glimpse of what you’ll learn:-
Introduction to Jordyn Casaus and Crown Affair
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Current struggles faced by brands
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Biggest challenges for marketing directors today
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Partnership with Sephora: How it started and its impact on brand growth and visibility
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Standing out in a highly saturated beauty industry
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Customer acquisition and retention
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Influencer marketing: Sourcing process and impact on the brand
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Testing whitelisting: Initial results and insights
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Future plans for Crown Affair
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.