This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened - podcast episode cover

This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

Mar 01, 202451 minTranscript available on Metacast
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Episode description

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.

He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.

Here's a glimpse of what you'll learn:

  • Background and Company Introduction

  • Genesis of the Business Idea

  • Standing Out in the DTC Landscape

  • Profitability Goals and Strategies

  • Acquisition and Retention Channels

  • Case Studies of Successful Wins

  • Unconventional Move: Turning off Ads on BFCM

  • Cross-Platform Tracking Methods

  • Incorporating Customer Feedback into Product Development

  • Milestones and Achievements

  • Key Success Factors for DTC Brands

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level.

To learn more about BSR Digital, visit their website or book a call here.