Episode description

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.

Here's a glimpse of what you'll learn:

• Key Actions for Replicating 9-Figure Success

• Revenue-Driving Channels: Insights from Two Brands

• Top KPIs for Brand Success

• Adapting Marketing Approach: Purple to Kizik

• Developing New Product Lines and Brand Messaging

• Leveraging Video Marketing for Kizik's Unique Value Proposition

• Strategy for Video Views and Content Creation

• Balancing Pace and Scale at Kizik

• Content Creation Engine: Volume vs. Quality

• Evolution of the Kizik Brand Platform

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.