Episode description
In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.
Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.
Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
Here's a glimpse of what you'll learn:
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Key Actions for Replicating 9-Figure Success
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Revenue-Driving Channels: Insights from Two Brands
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Top KPIs for Brand Success
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Adapting Marketing Approach: Purple to Kizik
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Developing New Product Lines and Brand Messaging
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Leveraging Video Marketing for Kizik's Unique Value Proposition
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Strategy for Video Views and Content Creation
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Balancing Pace and Scale at Kizik
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Content Creation Engine: Volume vs. Quality
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Evolution of the Kizik Brand Platform
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.