On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today. On this episode... Joom Loomer's long-form video tips and secrets to publish a video every day of th...
Jan 12, 2024•50 min•Transcript available on Metacast Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success. On this episode... 8 things these successful brands have in common Why and how you should apply them to your business Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & emai...
Jan 05, 2024•17 min•Transcript available on Metacast In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders? In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this. On this episode... Defining your value ladder 3 strategies to increase your AOV Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To...
Dec 29, 2023•8 min•Transcript available on Metacast For just a moment, forget about your ad account and email marketing strategies. And think about the business layer of your DTC brand. According to many authors, the 3 levers to grow a business are. And in this episode, we'll go over each of them. In this episode... The 3 levers to grow a business The 4-step framework to take action Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level th...
Dec 22, 2023•10 min•Transcript available on Metacast The other day I was on a call with a client. And he said there's so much going on in his business. Which makes him confused about the next steps he should take. So, I told him about these key questions, and he was amazed at how helpful they were. In this episode... 👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page 👉 Key Questions That Will Help You Get Off Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to...
Dec 15, 2023•8 min•Transcript available on Metacast How much do you think the media buyer's role has evolved lately? After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns. The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future. Fortunately, there are 4 things media buyers could start doing today to add more value to their clients. In this episode... The evolution of media buying How new technology and changes in the advertising in...
Dec 08, 2023•15 min•Transcript available on Metacast If you think the year is over. Think again. Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends. In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them. In this episode... 👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants 👉 What can DTC brands focus on before the year ends? For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider...
Dec 01, 2023•31 min•Transcript available on Metacast Today is the day. Black Friday is here! It's the day brands have been waiting the whole year. And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist. In this episode... Last-minute checklist for Black Friday Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next le...
Nov 24, 2023•7 min•Transcript available on Metacast Black Friday is only 1 week away! In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them. In this episode... Shop Amazon Directly from Facebook & Instagram Ads Meta's New Flexible Ad Creative Format 4-step formula many successful brands have used to build customer loyalty Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that ...
Nov 17, 2023•22 min•Transcript available on Metacast We continue with the episode series on tips to make the most out of this commercial season. In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing. In this episode... Paid ads strategy for Black Friday Email marketing strategy for Black Friday What your audience is expecting to hear from you on each channel Getting orders through email flows even if you don't promote any product How we structure ad campaigns for BF on Meta a...
Nov 10, 2023•18 min•Transcript available on Metacast We're only a few weeks away from Black Friday! That's why in this episode, Florencia Kolyvakis and Brian Roisentul discuss how brands can get ready. In this episode... Meta's Budget Scheduling Feature Shopify Report on Holiday Shoppers Holiday Shopper Purchase Timing and Spending Habits Q4 Planning Importance of 90-Day Roadmaps Planning Budgets and Funnels Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their busi...
Nov 03, 2023•35 min•Transcript available on Metacast In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com. We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions. In this episode... What is Retention.com? How Does It Work? The iOS 14 Impact on E-commerce Email Marketing Navigating iOS 17 Updates with Retention.com Klaviyo's Tracking Evolution and Its S...
Oct 27, 2023•42 min•Transcript available on Metacast In this episode, we talked to Scott Brown and Tim Swindle, founders of PaddleSmash. They dive into the fascinating journey of PaddleSmash and explore various aspects of their business, including how they went viral on TikTok, their presence in 3 big retail stores, and the valuable lessons they learned from their experience on Shark Tank. In this episode... What's PaddleSmash About Idea Generation and Validation Process TikTok Virality Shark Tank Experience Customer Acquisition Channels Lessons f...
Oct 20, 2023•51 min•Transcript available on Metacast In this episode of The DTC Insider podcast, I had the pleasure of speaking with Joline Nehoray Nazarian, the co-founder of Beverly Hills Lingerie. In this episode... Landing in the Top 3% of Shopify Stores Working Relationship with her Sister Acquisition and Retention Channels and Strategies The Power of Community and Close Support Offline Marketing Strategies PR Efforts Influencer Marketing Success Factors for DTC Brands Preparing for Black Friday in E-Commerce Sponsor for this episode... This ...
Oct 13, 2023•27 min•Transcript available on Metacast Alon Partuk is the founder of Apricoat and Octup. In this episode, he’ll share his unique perspective as the founder of both a DTC brand and a tech company in the e-commerce space. In this episode... Exploring the Challenges of Tech Companies and DTC Brands Decoding the Essentials for Thriving DTC Brands The Story and Purpose of Octup Understanding the Benefits Octup Offers to Brands Spotlight on Octup's Most Beloved Feature Tips for Black Friday Apricoat's Winning Channels and Customer Acquisit...
Oct 06, 2023•45 min•Transcript available on Metacast Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers. This episode originally aired on Nov 11th, 2022. So, if you didn't listen to it, now it's a great time to do it! In this episode... Matthews's background About Bonjoro What "loyalty" means Map out the customer journey How to make your customers come back How to build high performing teams Tips for the BFCM...
Sep 29, 2023•43 min•Transcript available on Metacast This episode originally aired on Oct 14th, 2022. So, if you didn't listen to it, now it's a great time to do it! Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozil...
Sep 22, 2023•39 min•Transcript available on Metacast This episode of The DTC Insider podcast originally aired on May 27th, 2022. So, if you didn't listen to it, this is a great time to do it! Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-generati...
Sep 15, 2023•44 min•Transcript available on Metacast Varun Bhanot is the Co-founder & CEO of MAGIC AI. MAGIC is the UK's first AI Personal Trainer and was founded in 2021 in the South East. After an extensive period of R&D, MAGIC announced their $2.5m venture capital round in July 2023 led by Fasanara Capital. In this episode... The Odyssey of Building a Complex Product Cracking the Code for Product Validation: Finding the First 50 Customers Navigating the Funding Landscape Journey to the Heart of Manufacturing in China Why Retail is Such an Impor...
Sep 08, 2023•38 min•Transcript available on Metacast Brock Mammoser is the founder of Frost Buddy, one of the fastest-growing drinkware brands in the world right now. He and his brother went from 0-$30M in under 3 years through digital marketing with Meta, Google, and TikTok, among other channels. In this episode... Introducing Frost Buddy's Vision Cracking the Code to $30M Success Mastering Acquisition and Retention Strategies Decoding Multichannel Tracking Frost Buddy's Community Ecosystem The Viral Phenomenon on TikTok Crafting Effective Ad Cre...
Sep 01, 2023•57 min•Transcript available on Metacast Seun Olubodun is the founder of Duke & Winston, a company that’s building the only dedicated product, content & lifestyle brand dedicated to the iconic English Bulldog & bulldog lovers worldwide. In this episode, he will do a deep dive into his story, which is full of emotions and lessons learned. In this episode... A Candid Journey Through Highs and Lows Entrepreneurship's Toll on Mental Health Reflecting on Common Entrepreneurial Struggles The Paradoxes of Leadership Traits Turbulence Between ...
Aug 25, 2023•17 min•Transcript available on Metacast Ryan Gresh is the founder of The Feel Good Lab, a maker of plant-based pain relief and recovery products that were developed in his family's pharmacy. Before starting The Feel Good Lab, Ryan was an aerospace engineer designing helicopters and jet engines but left that career to take the innovations from the family business and turn them into a worldwide DTC brand. In this episode... 👉 A Family-Inspired Venture 👉 Navigating the DTC Roller Coaster 👉 Customer Empowerment Through Success Stories ...
Aug 18, 2023•44 min•Transcript available on Metacast In this inspiring episode, we sit down with Jules Weldon and Stacey Pierce, the remarkable minds behind OMEGear, to explore the incredible journey of their innovative brand. In this episode... The Story of OMEGear Lessons from the Innovation Process Validating the Idea Going All-In on the Business Navigating Challenges: Former Partners, Manufacturers, and COVID Lessons from Traveling the US in an RV for 2 Years Successfully Funded on Kickstarter Winning a National TV Show: Preparation and Pitchi...
Aug 11, 2023•51 min•Transcript available on Metacast In this episode, we sit down with Dan Brady, Customer Success Manager at Pura Vida Bracelets, to delve into the intriguing world of customer experience (CX) and the similarities between sports and business culture. In this episode... The Winning Culture: Sport & Business Advocating for Outsourcing CX The Shifting Perspective on CX Leveraging CX for Business Growth Customer Success vs. Customer Support The Impact of Subscription Models on CX Sponsor for this episode... This episode is brought to ...
Aug 04, 2023•35 min•Transcript available on Metacast In this episode, we sit down with Nathan Hodge, the CEO of Raaka Chocolate, to uncover the fascinating journey behind the brand. Nathan shares his motivations for starting Raaka Chocolate and how having a clear mission has been pivotal in their success. We delve into the cocoa trade through the lens of transparency and the commodity market, shedding light on Raaka Chocolate's commitment to ethical sourcing. In this episode... The Birth of Raaka Chocolate The Power of a Clear Mission First-Party ...
Jul 28, 2023•32 min•Transcript available on Metacast In this episode, we sit down with Dean Wegner, the founder of Authentically American, to explore his journey from serving in the army to becoming a successful entrepreneur. Dean shares valuable insights into the challenges and rewards of launching a brand from scratch and the power of storytelling behind his brand, which has a clear vision and mission. In this episode... Army Experience and Entrepreneurship Challenges of Launching a Brand from Scratch The Power of Story B2C Business and Customer...
Jul 21, 2023•34 min•Transcript available on Metacast David Ferree is the Co-founder and CEO of Anson Belt & Buckle. Anson Belt has done over 30+ million dollars in direct-to-consumer sales of belts, just belts, all online. He has been in e-commerce for going on 15 years and has built the business alongside his father after discovering the concept in 2006. Anson Belt made Inc.5000 Fastest growing privately owned companies 3 years in a row, the lowest being #589. In this episode... Unraveling the Creative Process Behind the Idea Reflecting on the La...
Jul 14, 2023•35 min•Transcript available on Metacast Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't. In this episode... How the Co-Founders Decided on a Business Idea Mastering the Art of Efficient Production Manmade's Go-to-Market Strategy Partnership of 4: The Power of Collaborat...
Jul 07, 2023•42 min•Transcript available on Metacast Dario Markovic is the CEO of EricJavits since 2020, the company he saved, increasing overall revenue by 400% in 2 1/2 Years. In this episode... From the Brink of Bankruptcy in 2020 to Thriving Through Online Sales Paving the Path to Recovery and Success The Company's Transformation from B2B Dominance to Adapting to Changing Market Dynamics Embracing the Convergence of Paid Ads, SEO, and Affiliate Marketing for Unparalleled Growth Decoding the Importance of CPA/ROAS vs. CAC/LTV and Understanding ...
Jun 30, 2023•44 min•Transcript available on Metacast Zach Frantz is a serial entrepreneur who started his first business at the tender age of 9 years old. Since then he has started multiple businesses and is now the founder of Wildland Coffee where he is changing the coffee game for everyone who is traveling and spending time outdoors. In this episode... The Power of Niching Down Navigating the Transition from DTC to B2B Insights Into Effectively Running a One-Man Business Leveraging Virtual Assistants for Business Success In-House Manufacturing: ...
Jun 23, 2023•40 min•Transcript available on Metacast 
