Episode description

Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-generating business goals. He is also a Co-founder of Ghost3Media, a marketing agency.

Would you have your customers decide which products your company should produce and sell? Would you let them be the drivers of your business success? 

To build a successful brand, you have to sell products that your customers actually want. This makes you stand out and differentiates you from your competitors. It also helps you build a sustainable legacy brand that stands the test of time. But how can you know what your customers want? According to Ronak Shah, it's very simple — just ask them.

In this episode of The DTC Insider podcast, Brian Roisentul interviews Ronak Shah, the Co-founder and CEO of Obvi, about the strategies he used bootstrapping his company to $30 million in sales in under three years. Ronak talks about the importance of listening to and serving a target group of customers, the value of having business partners and working around a vision, and Obvi's unique hiring strategies.