Episode description
How much do you think the media buyer's role has evolved lately? After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns. The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future. Fortunately, there are 4 things media buyers could start doing today to add more value to their clients. In this episode...- The evolution of media buying
- How new technology and changes in the advertising industry affected their roles
- 4 things media buyers can start doing today to add more value
Sponsor for this episode...
This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.