Episode description
Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't.In this episode...
- How the Co-Founders Decided on a Business Idea
- Mastering the Art of Efficient Production
- Manmade's Go-to-Market Strategy
- Partnership of 4: The Power of Collaboration and Shared Vision
- Unique Value Propositions that Set Them Apart
- Key Metrics for Success
- Main Channels for Customer Acquisition and Retention
- Handwritten Cards for Each Order with Customized Messages
- Regularly Connecting with and Nurturing VIP Customers
- Responding to Every Comment and Amplifying Customer Experiences
- Customer Acquisition and Retention: Strategies for Sustainable Growth
- Shifting Focus From ROAS to LTV - Measuring Long-Term Customer Value
- Celebrating Wins and Learning from Losses: Reflecting on Successes and Challenges
Sponsor for this episode...
This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.