To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing. As a CPA and an entrepreneur, Kevin's got a unique perspective on th...
Aug 23, 2023•25 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandi...
Aug 21, 2023•45 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series. Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV. Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this ...
Aug 18, 2023•29 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging vide...
Aug 16, 2023•32 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners...
Aug 14, 2023•49 min•Transcript available on Metacast Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI! * The Big Catch-22 - Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable. * Fresh-Squeezed Organic - No matt...
Aug 12, 2023•57 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as ...
Aug 11, 2023•29 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape. Get 20% off from REP AI for 6 months! Code: DTC20 Discover how their AI concierge enhan...
Aug 09, 2023•43 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. We cover their product’s unique origin story, Kickstar...
Aug 07, 2023•31 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being...
Aug 04, 2023•24 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it...
Aug 02, 2023•35 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started. * Hello and welcome to DTC Podcast I'm Eric Dyck, today we're revisiting VKTRY Gear with friend of the pod Drew Arciuolo, VP Marketing at VKTRY Gear the makers of high performance carbon fibre sporting insoles. The sporting a...
Jul 31, 2023•38 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endles...
Jul 28, 2023•27 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this ye...
Jul 25, 2023•31 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box idea...
Jul 24, 2023•27 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant ho...
Jul 21, 2023•27 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit www.criteo.com/dtc to get started.* Hello, and welcome to the DTC podcast. Today we're having a coffee with Liz Ahern, CMO at Chamberlain Coffee, about her journey from 7 years at Redbull to leading growth at Emma Chamberlain's Coffee company as they move aggressi...
Jul 17, 2023•31 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric Dyck, host of the DCT Podcast, in an insightful conversation with Avery and Spencer from Pilothouse as they delve into the fascinating world of TikTok. In this episode, they explore the key aspects of TikTok's user psychology and how it impacts advertising strategies on the platform. They discuss the unique behaviors of TikTok users, the platform's user interface, and the effective use of sound, carousels, duets, and ...
Jul 14, 2023•26 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes... This podcast catches us up on Bryan's journey, including his move to be...
Jul 10, 2023•30 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You’re not over messaging, but people just aren’t interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to effectivel...
Jul 07, 2023•22 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become s...
Jul 03, 2023•49 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change. Buy a one of a kind Richard original cutting ...
Jun 30, 2023•35 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and h...
Jun 28, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're spinning up a conversation with Dan Demsky, founder of my personal favorite apparel brand Unbound Merino. https://unboundmerino.com (DTCFAM promo code) I've been a fan of this miraculous material for years, but no brand has nailed comfort, luxury and lifestyle like Unbound has in this market. Today's podcast goes deep on Dan's steady growth journey to 8 figures with...
Jun 26, 2023•51 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or ...
Jun 23, 2023•24 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios. https://noahome.com Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on what...
Jun 19, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and Today we're checking in with AI maverick Austin from Pilothouse Studios. Austin walks us through his philosophy of using AI as well as his complete process for using ChatGPT, MidJourney and Adobe Image Fill to create mind blowing ads, and even better briefs. We'll learn the biggest do's and do n...
Jun 16, 2023•30 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today I was thrilled to catch up with my old friend Alex Beller, who I met as he was just starting Postscript , a man recognized as a true domain expert in SMS marketing. Alex is on a mission to prove that Brand's SMS revenue can be their number one channel, and in the pod he lays out a road map to get there including best in class, specific examples of how brands are using conversational ...
Jun 14, 2023•32 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet. We discuss: How to turn an unwelcome rebrand into an opportunity to address a broader audience The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey Amplifying brand messaging through inf...
Jun 12, 2023•41 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. More intent, more sales -- how dynamic content can be used on autopilot year round In this podcast episode, Eric interviews Jordan Gordon, the Head of Retention at Pilot House, who shares valuable insights on how to transform your Klaviyo email marketing into an Amazon-like experience for your products. The conversation revolves around enha...
Jun 09, 2023•23 min•Transcript available on Metacast 
