Episode description

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold out tests that seek to build on our book of best practices for scaling Meta Ads. On today's testing list:

Cost Cap vs. Bid Cap (Bid Cap edges out Cost Cap)

Highest Volume vs Cost Cap (Toss up, but better volume with HV, and better efficiency with CC)

Catalog Ads with Custom Frames (Custom Frames raised ROAS 20%+)

Get after it with this knowledge in hand!

Timestamps:

00:00 - Introduction

04:30 - Bid Cap vs. Cost Cap: Performance Analysis

13:20 - Custom Frames for Catalog Ads: Impact and Results

19:30 - Testing Callouts in Custom Frames for DPA Campaigns

22:10 - Results of Custom Frame DPA Campaigns: ROAS and CTR Gains

Hashtags: #FacebookAds #FacebookMarketing #FacebookAdvertising #ROAS #DTCPodcast

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