Episode description
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Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years.
Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim…
Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4
How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative
We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting…
So we’ll uncover the best ways to increase your creative velocity with AI and ASC.
Timestamps:
0:00 Introduction
3:45 Advantage Shopping Campaigns (ASC) Explained
14:55 AI's Role in Uncovering Blind Spots and New Opportunities
22:15 How ASC Handles Timely Messaging and Campaigns
29:30 Final Tips for Marketers Embracing AI
Hashtags:
#AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast
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