Episode description
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series.
Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV.
Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us!
Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send
and at what cadence.
Timestamps:
00:00: Introduction to mastering email marketing techniques
02:40: The importance of the welcome series in engaging customers
05:15: Creating a structured welcome series with merchandising and educational emails
10:30: Designing HTML emails for effective merchandising and product marketing
14:50: Crafting educational emails that address pain points and product benefits
Hashtags:
#EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video