Episode description
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Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space.
We cover their product’s unique origin story, Kickstarter aunch strategy, most successful ad and email tactics, all the way up to today, where they’re readying a new product, and currently rank in the second position on Amazon for breath mint products.
Scrape your tongue and strap in for a Fresh take on entrepreneurship…
Timestamps:
00:00 Introduction
02:30 How Mintier Started: From Curiosity to Business
10:20 Leveraging Social Media, TikTok, and Newsletters
18:50 The Turning Point for Mintier's Success
27:40 Admiring Other Brands in the Beauty Space
Hashtags: #Mintier #OralWellness #BeautyBrand #Entrepreneurship #DTCPodcast
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