Episode description

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs.

This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience.

The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives

We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit...

As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally..

Pour yourself a coffee, take a biiiig stretch, and on with the show!

Timestamps:

00:00 - Introduction to Grounds & Hounds Coffee

07:45 - Building a Socially Conscious Business Model

15:50 - The Art of Brand Storytelling

31:20 - Personalization & Segmentation in Email Marketing

43:10 - The Role of Earned Media & Storytelling

Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights

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