Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused o...
Apr 14, 2023•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re coming at you with a DTC Minis episode with LilyLousAromas’ 9 year old dynamo entrepreneur Lily Harper, and her mom Chloe, as well as the debut of my 9 year old daughter Iris as cohost! https://lilylousaromas.com Lily’s entrepreneurial journey started when she struggled with bullying and traditional learning methods. Her parents turned to homeschooling, with a focus on mental he...
Apr 10, 2023•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including: -Appearing as a large brand using social proof (Pages, Darkposting, As Seen on features, popups, events, etc) -Running micro engagement campaigns ...
Apr 07, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse. https://taxaoutdoors.com/ This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how d...
Apr 03, 2023•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're diving into technical SEO and the common issues we see with DTC clients' SEO with Pilothouse's SEO Lead Ismail and Saul, Head of Google... We're talking site architecture, 404-page nightmares, page speed, and canonical tags and how each plays a role in getting your website ready to rank before you even get into your content and link-back strategy... Don't miss this one......
Mar 31, 2023•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Jen Hagness, CEO and President of MySimplePetLab, a company pioneering a much more proactive approach to pet health… https://mysimplepetlab.com Marketers know that pet owners are among the most attractive customer avatars due to their likeness to have disposable income, and their willingness to part with it to keep their animal companions in tip-top shape… This podcast diss...
Mar 27, 2023•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast. Today we're talking with Cam and Taylor, Pilothouse's Socials Technical Director to talk about the Pod tests that his team has been running across multiple accounts. Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA. Dark Posting vs. Branded Content checked the box Adding a URL to your ad copy Adj...
Mar 24, 2023•18 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're doing some deep learning about the future of AI with Josh Wilson, CEO and Co-founder of Particl, the platform that uses AI to help brand owners learn what they don't know about their competitor's top-selling products, pricing strategies and more. If you're launching new products in 2023, this one's a must-listen. You'll learn how Particl uses the world's largest eCommerce da...
Mar 22, 2023•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we’re tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history! https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M! Selling….water? It’s crazy, but that’s wh...
Mar 20, 2023•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros. Spencer drops five factors that can make or break your TikTok campaigns. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to understand your product and value proposition. Control Your Comments: Set up a robust blocked words list, ...
Mar 17, 2023•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead. DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get started...
Mar 15, 2023•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long, so go to https:// directtoconsumer.co/events to lock in your spot. This C-Suite Mentor preview podc...
Mar 13, 2023•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switching to ...
Mar 10, 2023•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic’...
Mar 08, 2023•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bushbalm.co...
Mar 06, 2023•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal Analytic...
Mar 03, 2023•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in person at C...
Feb 27, 2023•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss: • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand video ad units show incredible promise (backed by real data) • Nature's Promise gets hit with a lawsuit ...
Feb 24, 2023•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’s journey from his beginnings as a finance bro to selling out his first popup in Brooklyn, to bootst...
Feb 22, 2023•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… https://Battlbox.com You’ll hear all about Battlbox’s golden goo...
Feb 21, 2023•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of All Killer, No Filler. Today, we've got something special for you that truly encapsulates the sentiment of 'All Killer.' In 2023 thus far, the pod has been filled with heavy-hitting advice, and unless you're sitting with a notepad taking diligent notes, chances are you've missed a moment or two! Sit back, relax, and soak in the ten of the top insights: Sansorium (Fiona Hepher) - Advice for beverage compa...
Feb 17, 2023•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected for the...
Feb 13, 2023•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best-pe...
Feb 10, 2023•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and ma...
Feb 06, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campaign with t...
Feb 03, 2023•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book on email...
Jan 30, 2023•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of prompts, and how to train your AI dragon Finding winning creatives on Meta with AI-powered Pilot Testing ...
Jan 27, 2023•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at...
Jan 25, 2023•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: Hiring your own replacement and how a proper merchandising ...
Jan 23, 2023•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact: Sniping vs. Buckshot Build...
Jan 20, 2023•19 min•Transcript available on Metacast 
