Episode description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.
True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over.
Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day.
We cover:
- “The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked
- Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale)
- True Classic’s creative formula, and how to pair it down when you’re just getting started.
- Selling the transformation, not the product, and lots more…
On with the show…..we’ve got Meta on the line!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video