Episode description

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It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around:

YouTube's Partner Program: Why you need to be qualified and what it allows you to do

Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client)

The Dilution Effect, and why you want to keep your ads focused on unique USPs, rather than covering several in one ad.

Work with Pilothouse already! ➝ https://pilothouse.co

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