Episode description

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup

It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including:

-Appearing as a large brand using social proof(Pages, Darkposting, As Seen on features, popups, events, etc)

-Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences)

-Using FB ads library to see what the “big guys” are and AREN’T doing

-Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels)

-Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working)

MISTAKES

-Bad Meta campaign setup(leads to wasted budget)

-Cutting tests too early with limited budgets

-Not adding in enough contrast to tests(for quicker insights and less wasted budget)

-Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget).

-Relying solely on the ads over the product itself(a good product does most of the talking)

-Being stuck on set goals while benchmarks are still being set

-Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands. Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video