Episode description

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It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse.

Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact:

• Sniping vs. Buckshot
• Building your fire from the embers out
• The pain of a dead list and how to revive it

Work with Pilothouse Email ➝ https://pilothouse.co

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