Episode description
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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re Overlanding with camper trailer brand TAXA Outdoors whose Founder and CEO Garrett Finney went from building habitats for NASA to designing TAXA to be rugged and utilitarian like the vast landscapes his habitats on wheels are built to traverse.
This talk goes into interesting areas we don’t often reach, including the restrictions of the dealership model and how digital alleviates them, Cross product collaborations, festival marketing, and Cross Country rallies with 30 cricket taxa trailers…
Sign me up. Let’s get out of home for real…On with the show!
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