Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Rabah is a friend with a long track record of succes...
Dec 22, 2021•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health , ( bumpboxes.com ) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lifecycle of the motherhood experience, as well as services and other offerings that allow them to mone...
Dec 20, 2021•51 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️ www.pilothou...
Dec 17, 2021•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves) We cover: Crickets, the protein of the fut...
Dec 13, 2021•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse. https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &am...
Dec 10, 2021•16 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic. In this podcast we digest: The thin...
Dec 06, 2021•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course. Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart These talks with Cam and Taylor focus on the art of creative and the science of testing it properly. Subscribe to...
Dec 04, 2021•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane. Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space. This podcast answers the HARD questions about Email and SMS Marketing What’s it like being a Unicorn? Why unifying your Email/SMS/and CDP Stack is a must for any scaling br...
Dec 01, 2021•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care. Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance. This brilliant podcast shines with deep insights on The tactics Snow’s using to make this Q4 the biggest bundling y...
Nov 29, 2021•1 hr 23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years. This wide-ranging conversation covers the core of crypto, Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations wit...
Nov 27, 2021•51 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart. Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP. ...
Nov 24, 2021•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Visit mercury.com/partner/dtc-newsletter Ian Leslie recently completed over 5 years as CMO for Industry West, an online furniture retailer, and has since moved to the service side, as a senior director of retail operations for Bolt.com Today's wide-ranging chat was a little different than normal, more personal and raw. Here are some of the issues we covered. Why we’re both in the DTC Space Mental Health and DTC Strivers Key lessons from 5...
Nov 22, 2021•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, and today we’re talking with Spencer from Pilothouse TikTok team as well as Sam and Kyle from Helmkin, who currently run DTC’s TikTok Ads. We cover: How to treat creative testing differently on TikTok How brands are innovating to be more native on the platform Lead Gen in q4 on TikTok Big Brands Doing Organic Awesomely (like Duolingo) The Psychology of Dr. Squatch Eric gets dropship trolled on TikTok. Subs...
Nov 20, 2021•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands. https://getrepeat.io Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That’s where repeat comes in. This podcast dives deep into the psychology of re-ordering, why retention is the new acquisition, and why personalized, ...
Nov 17, 2021•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu. Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale. Tony has a unique strategic perspective about growing Vess...
Nov 15, 2021•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads. This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC brands can use, like: How to get your team to build great angles What to build internally, and when...
Nov 13, 2021•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup The Subscription Trade Union predicts that by 2023, 75% of DTC businesses will have a subscription component. Are you ready? Welcome to the DTC Podcast, I’m Eric Dyck. In this week’s Bonus Cast, we got down with Ordergroove’s CEO and Founder Greg Alvo. DTC marketers have a never-ending love affair with subscription revenue, as well as the tools that enable it, and Greg’s been a pioneer in this space for over a decade. This conversat...
Nov 10, 2021•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand. SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.” Kristen has a long history of SaaS and DTC market...
Nov 08, 2021•55 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is an exploration of DTC's newest education offering: Scale School - Facebook and Instagram Ads. We cover: Why we built Scale School Why it's different than any educational product on the market Why a team of heavy hitters is better than a guru Why simple tricks and single tactics have stopped working and why you need To check out the course, go to https://dtcnews.link/scaleschool Subscribe to DTC Newsletter - https://d...
Nov 05, 2021•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too much Focus on CaC How to use Bainbridge DTC Benchmarks (and their limitations) The current ruthless rea...
Nov 03, 2021•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionize...
Nov 02, 2021•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pil...
Nov 01, 2021•17 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy ( getfussy.com ) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances...
Oct 25, 2021•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work wi...
Oct 22, 2021•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care. We discuss: The benefits of having a medical professional as both a front and a founder, How organic, educational content has become t...
Oct 18, 2021•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part 1 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothou...
Oct 16, 2021•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to. David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect. Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginn...
Oct 12, 2021•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇 🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩...
Oct 08, 2021•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.” Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe. Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on: The most effective way to educate your audience on new concept...
Oct 05, 2021•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're back with Pilothouse's Amazon team for Part 2 of our MISTAKES series, all about SCALING. Part 1 a few weeks back was about mistakes people make when they're just starting out. Today we chat about what can go wrong at scale, why, and what to do about it. Come for the witty banter, but stay for a TOP secret product bundling strategy to crush the gifting opportunity this holiday season. Why you should never sell a bor...
Oct 01, 2021•19 min•Transcript available on Metacast 
