Episode description
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Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.
Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:
- The most effective way to educate your audience on new concepts
- The value of landing pages for customer experience (and conversion %)
- How Omigo tests their website with tools as well as real users
- Switching to all video assets and why their founder video is still number one across all sources
- Justifying Facebook’s budgets with 7-day attribution windows
- Why podcasts work, and why it looked like they didn’t at first.
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