Episode description
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Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart.
Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP.
This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products.
- Why most dog food isn’t even allowed to be considered “food”
- Why The Farmer’s Dog focused on a CDP before choosing an ESP
- How The Farmer’s Dog found its most valuable customer avatars
- Why first-party data is essential in the cookiepocalypse
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