![Bonus: Retention is the new Acquisition, Why "Buying Again" is more important than subscription with Repeat's Alex McEachern - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/5327968/5327968-1637185806813-aa94b456898c1.jpg)
Episode description
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Hello and welcome to this week’s bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands.
Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That’s where repeat comes in.
This podcast dives deep into the psychology of re-ordering, why retention is the new acquisition, and why personalized, headless carts are the future of checking out.
Go to https://getrepeat.io now and experience their platform first hand.
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