Episode description
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Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan.
Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.
We discuss:
- The benefits of having a medical professional as both a front and a founder,
- How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok
- How gathering First-party data has massively improved their email and SMS marketing
- You’ll also hear all my dental assumptions corrected.
4 out of 5 dentists agree, you should listen to this one! 🌟
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