Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light. Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resulting in tons of negative press and business loss. Our list includes , Ford Motor Company, KFC, American Express (AMEX) and Bud light! Can you think o...
Oct 27, 2023•23 min•Transcript available on Metacast Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan Link to get the full market information module: https://marketing.stepstogrowth.com/market_information Chapters in the episode: 00:00 Introduction 0...
Mar 01, 2023•24 min•Transcript available on Metacast I break down the six fastest ways to bring traffic to a new website. Search Engine Optimization (SEO) Social Media Marketing Content Marketing Paid Advertising Link Building Email Marketing
Feb 20, 2023•21 min•Transcript available on Metacast Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - Website 101 - Leveraging 3rd party on-line applications - Social media platforms WEBSITE BASICS - Defining the purpose of your website - The importanc...
Jan 24, 2023•40 min•Transcript available on Metacast Absolute beginner’s guide to Digital Marketing (Marketing 101): Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it? In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what yo...
Jan 07, 2023•18 min•Transcript available on Metacast Stuck with marketing? Let's discuss the role of a marketing manager. This video briefly explains what a marketing manager is, the role of the marketing manager and what they do. Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company t...
Dec 07, 2022•11 min•Transcript available on Metacast How to write a business plan step by step guide + template. Starting a new business or just trying to organize your existing business, you need to write a business plan to clearly outline what your business is about, who it serves, the value it brings to customers, how your business operates, your business goals, and a strategy to reach those goals. In this episode, you'll learn about the six essential topics every business plan should have, what to write on each of those sections, ...
Nov 24, 2022•41 min•Transcript available on Metacast Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan. If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today - Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccel...
Oct 20, 2022•16 min•Transcript available on Metacast Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is... &nb...
Aug 10, 2022•21 min•Transcript available on Metacast What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes! What is B2B marketing? If you have asked the question, "what is B2B marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up...
May 30, 2022•10 min•Transcript available on Metacast What is B2C marketing? If you have asked the question, "what is B2C marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I'm ar...
May 09, 2022•10 min•Transcript available on Metacast Who is on your board? This powerful concept was born off the back of three powerful quotes I cover in the episode. "The most important decision in your life is who you spend time with, as this is who you become." This method shows how you can fill your life with positive board members for your life in the areas of health, wealth and relationships and then watch you life improve accordingly! Enjoy! Gareth Flood If you like the content in this video and want to learn more about marketing technique...
Apr 29, 2022•17 min•Transcript available on Metacast I cover "how to manage a brand?" , with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get busin...
Apr 20, 2022•15 min•Transcript available on Metacast I cover "how to make a brand?", with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start! My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This...
Apr 15, 2022•12 min•Transcript available on Metacast The next episode in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer's preferred choice...
Apr 07, 2022•12 min•Transcript available on Metacast How to create a marketing plan and how to write a marketing plan - a step-by-step guide, assessment tool and case study. So you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic contents of a best in class marketing plan. I've also included a free marketing assessment tool as well as a free case study video to show what is poss...
Mar 17, 2022•6 min•Transcript available on Metacast Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. This is important input as you develop your brand purpose, bran...
Mar 10, 2022•11 min•Transcript available on Metacast What is Marketing? This is the starting point for students and people new to the concept of marketing. This video takes a simple approach to explain, in easy Marketing 101 terms, what marketing is and what marketing is not. It includes definitions for "Marketing" and describes the key process of it. You can view a fuller video at my YouTube channel: Gareth C Flood If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW...
Dec 04, 2021•5 min•Transcript available on Metacast Once you get involved in Marketing, you will meet the topic of "Branding". In this video, we cover, two ‘best in class’ case studies of brand management: Apple and Ikea. If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template If you wish to know more or get in touch,...
Nov 26, 2021•9 min•Transcript available on Metacast Here I cover, in easy Branding 101 terms, what role a brand plays in business and how you can use a brand in your business. A video version is available at: https://youtu.be/UPh3h4lo1ZA If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template If you wish to know more or get...
Nov 17, 2021•5 min•Ep 3•Transcript available on Metacast Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this podcast, I cover, where brands come from, as knowing the history and development of a topic informs how it is used and how you can use it today. If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.s...
Nov 15, 2021•7 min•Ep 1•Transcript available on Metacast Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this video, we cover, in easy Branding 101 terms, where do brands come from, what role a brand plays in business and look at two case studies of world class branding. If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://...
Nov 14, 2021•22 min•Ep 1•Transcript available on Metacast 
