Episode description
Stuck with marketing? Let's discuss the role of a marketing manager.
This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.
Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.
Chapters in the video:
00:00 Introduction
00:52 Getting stuck with marketing - overwhelm!
01:16 What is the role of the marketing manager?
01:43 The purpose and role of marketing
02:49 The four marketing things to do first
03:16 Product portfolio
04:37 Pricing
05:05 Place or channel or distribution
06:04 Promotions and advertising
08:01 People plan
09:51 Summary
11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com