Episode description

Stuck with marketing? Let's discuss the role of a marketing manager.  

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do. 

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.  

Chapters in the video: 

00:00 Introduction 

00:52 Getting stuck with marketing - overwhelm! 

01:16 What is the role of the marketing manager? 

01:43 The purpose and role of marketing 

02:49 The four marketing things to do first 

03:16 Product portfolio 

04:37 Pricing 

05:05 Place or channel or distribution 

06:04 Promotions and advertising 

08:01 People plan 

09:51 Summary 

11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com