Episode description
Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan
Link to get the full market information module: https://marketing.stepstogrowth.com/market_information
Chapters in the episode:
00:00 Introduction
00:19 Contents
00:51 Introduction to Gareth Flood
01:15 Intro to Market Information
01:26 The Marketing Framework
01:49 Explaining Market Information
04:58 Where Market Information Sits In The Marketing Plan
07:38 Overview And Objectives For Market Information
10:08 Design Of Gathering Market Information
14:13 What Else Needs To Be Considered
14:24 Different Types Of Data
15:20 Tips And Hints About Data Gathering
16:48 Searching For Information Resources
19:23 Resources
21:57 Summary And Conclusions
23:30 Link To Access Market Information Module
Book a free strategy session - go to www.stepstogrowth.com