Episode description

Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan  

Link to get the full market information module: https://marketing.stepstogrowth.com/market_information 

Chapters in the episode: 

00:00 Introduction 

00:19 Contents 

00:51 Introduction to Gareth Flood 

01:15 Intro to Market Information 

01:26 The Marketing Framework 

01:49 Explaining Market Information 

04:58 Where Market Information Sits In The Marketing Plan 

07:38 Overview And Objectives For Market Information 

10:08 Design Of Gathering Market Information 

14:13 What Else Needs To Be Considered 

14:24 Different Types Of Data 

15:20 Tips And Hints About Data Gathering 

16:48 Searching For Information Resources 

19:23 Resources 

21:57 Summary And Conclusions 

23:30 Link To Access Market Information Module   

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