Episode description

I cover "how to manage a brand?", with my simple 11 step process to manage a brand.

My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!

Enjoy!

Gareth Flood Key

Moments in this Episode

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00:00 Introduction

00:28 Overview

01:50 Previous Years Brand Performance

02:38 Brand Performance Summary

02:48 Brand Ambition

03:32 If You Like This Content

03:46 Summary Of Insights

04:17 Competitor Summary

05:00 Product or Service Portfolio - By Tier

06:08 Brand Pricing Maps or Benchmarking

07:43 Build Your Marketing Or Brand Plan

08:00 Brand Threats And Opportunities

08:40 Levers of Growth

10:12 Priority Growth Areas

11:28 Summary Of The Plan

13:42 Conclusion

MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video