Episode description

I cover "how to make a brand?", with my simple 10 step process to make a brand. 

If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start! 

My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.

Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! 

Enjoy! 

Gareth Flood 

Key Moments in this Episode ======================= 00:00 Introduction 00:23 How do you make a brand? Ten step process 00:53 The high level questions that must be answered with your brand 01:42 The first step: Brand Purpose 02:33 The second step: Brand Mission 02:49 The third step: Our Customer 02:59 The fourth step: Customer Insight 03:33 The fifth step: Rational Benefit 04:25 The sixth step: Emotional benefit 06:02 The seventh step: Reason to believe 06:24 The eighth step: Differentiator 07:23 The ninth step: Brand personality 04:25 The tenth step: Brand essence 09:25 Ways to develop and test your brand 10:42 Conclusion If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand #branding #brandstrategy