Episode description

Wondering about the b2b2c business model and b2b vs b2c marketing strategies?  

If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is...  

1) In this episode, we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.   

2) We're going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment  

3) Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c

📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5

If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

KEY MOMENTS IN THIS EPISODE: 

00:00 Introduction 

00:59 Contents: The B2B2C Model, Marketing Strategy, Marketing Planning 

01:10 The B2B2C business model 01:32 B2B2C Definition

02:20 B2B2C Examples and variations 

08:10 Two key steps in your marketing strategy 

09:27 Free video and case studies for marketing growth 

09:48 Explanation of a channel map and channel management 

10:45 Two biggest things for your marketing plan in B2B2C 

17:06 How to get marketing led profit growth 

18:10 BONUS POINT! Distributors are not customers! 

19:45 Conclusions: KISS, brand, integrated plan

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