The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

7 Keys to Getting All the Course Sales You Want with Mindi Huebner

We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the...

Jan 01, 202534 minEp. 897

6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner

Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Min...

Dec 30, 202429 minEp. 896

The Best 2024 Ad Strategies That I'll Use in 2025

Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic ...

Dec 27, 202416 minEp. 895

Get Found On Google With Laura Jawad

If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As someone who's used her strategies on my own site, I can vouch for their effectiv...

Dec 25, 202429 minEp. 894

Why You Shouldn't Sleep on SEO Featuring Laura Jawad

I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Laura not only revolutionized my online presence but also built her businesses around the robu...

Dec 23, 202419 minEp. 893

Before You Boost Your Instagram Post - DO THIS FIRST

Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run sm...

Dec 20, 202412 minEp. 892

Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato

Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kasey expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularl...

Dec 18, 202419 minEp. 891

V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers

Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kasey shares how she navigates business ups and downs, keeping both profit and passion in play. ‍‍ Kasey also offers insights on m...

Dec 16, 202431 minEp. 890

Direct vs. Indirect Visuals: Which Ads Drive More Sales?

Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience...

Dec 13, 202411 minEp. 889

How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp

Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your...

Dec 11, 202422 minEp. 888

Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp

Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. ‍‍ ‍‍ Watch the episod...

Dec 09, 202434 minEp. 887

What to Do If You've Tried Facebook Ads and Lost Money

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. ‍‍ Watch this episode on our YouTube ch...

Dec 06, 202425 minEp. 886

Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability ...

Dec 04, 202423 minEp. 885

Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homescho...

Dec 02, 202431 minEp. 885

This Funnel Mistake is Draining Your Profits

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch this episode on our YouTube channel Visit The Art of Online Business website for Facebook Ads help ‍‍ Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes ...

Nov 29, 20249 minEp. 883

Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue

Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get ThriveCart here! ‍‍ ‍‍ Watch the previou...

Nov 27, 202433 minEp. 882

How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue

Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch the episode ‘ Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Ju...

Nov 25, 202437 minEp. 881

Stop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting Explained

When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads he...

Nov 22, 202416 minEp. 880

Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair

Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ ‍‍ Watch the previous episode ‘ Discovering Purpose and Passion ...

Nov 20, 202426 minEp. 878

Discovering Purpose and Passion in Business with Kelly Sinclair

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communication...

Nov 18, 202429 minEp. 878

Launching in January 2025? Why You Need To Start Preparing Now.

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ Listen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team) Listen to episode 758: Sell Your Program Before You Launch: Antic...

Nov 15, 202410 minEp. 877

Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art...

Nov 13, 202424 minEp. 876

The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for ...

Nov 11, 202438 minEp. 875

Why You Shouldn’t Run Lead Magnet Ads While You’re Launching

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net. ‍‍ Spoiler: it didn’t work. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ad...

Nov 08, 20249 minEp. 874

How to Make Friends & Sales Everywhere You Go, with Renee Hribar

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enha...

Nov 06, 202429 minEp. 873

Unleashing Sales Success (1M by Age 25) with Renee Hribar

We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch the episode ‘ How to Make Friends & Sales Everywhere You Go, with Renee Hribar ’ ‍...

Nov 04, 202437 minEp. 872

Should You Put Your Meta Pixel On Someone Else’s Website?

Considering putting your Meta pixel on someone else's website? No Bueno. Don't! While the idea might seem good so you can target more people with your ads.... Actually it can mess up your ad performance. We'll explain why, and what you should do instead. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your sup...

Nov 01, 202411 minEp. 871

The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace

Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my...

Oct 30, 202427 minEp. 870

Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist

Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $...

Oct 28, 202429 minEp. 869

How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes)

My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Ha...

Oct 25, 202418 minEp. 868
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