I don't know why people still do this , and even I've had current ad clients do this . Stop , please . It's wasting money and you don't want to make this mistake . What am I talking about ?
It's boosting your post on Instagram Because I know listeners right now have had the thought that it'll bring in new leads and sales , so I'm going to try it when Instagram tempts me with that message . Your post is reaching more people than normal . Hit this blue button and we can reach even more .
Oh geez , that's so true . Today , we are going to uncover why boosting posts is a poor strategy , especially if you're an iPhone user , and what should you be doing instead to actually grow your business with Facebook and Instagram ads ?
Oh , oh man , our notes don't go in this order , but I feel like I should just say if you are team iPhone , do not boost a post , because Instagram charges you 30% more extra for not a thing . Yeah , not a thing . You're just lining their pockets . Just a little in-app purchase . And okay , now we'll go back to our predetermined podcast notes .
And okay , now , now , now we'll go back to our predetermined podcast notes . Why people boost ? Why do they boost ?
Okay . So we as Facebook ads managers , we still get current clients who are paying us to manage their ads , who still ask us like , oh , should I boost this post ? And we're like , no , you're already paying for ad manager , or just get an email .
Yeah like I tried to boost this post but it like didn't quite work . So could you , you know , do this for me from inside of Ad Manager , like with Ad Manager targeting , and I'm like well yeah , that's what we're doing here , right . Okay , so we're going to talk a bit about like , why , like , how using targeting inside of Meta Ad Manager is way better .
But you know I ?
It's like press one button and it works .
Right . It feels like this quick win , like oh , it's going to get out to more people , it's that one-click solution . It seems harmless .
But here's what actually happens when someone boosts a post , like when you not you , because you listen to the Art of Online Business podcast with Jamie and Kwejo , but it focuses on engagement on the post . It looks for people who would watch the post and like the post , and that's the equivalent to get a bit technical of an objective inside of Meta Ad Manager .
That's called the traffic objective . This objective is just to get traffic and eyeballs . It's not actually an objective that's designed to convert leads or sales and that's what's happening . So there's no strategy there .
And also , when we think about more strategy here , it's like not just are you using the equivalent of the wrong objective inside of Facebook ads , but , like Jamie , is there targeting even ?
Boosting . It's not gonna give you the precision that you need to find people who are actually going to convert right .
So it's like , at best it's ineffective .
At worst it's just wasting your money . Well , like , the targeting is ineffective , at worst is just wasting your money .
Well , the targeting options inside of Instagram when you boost a post are very limited . I did boost a post . I did boost lots of posts . I spent over like five , seven thousand dollars boosting posts in China yeah , back when I had the elementary Chinese teaching business and you know what it got me famous . Yeah , but didn't line our pockets .
No , it did not . No , unfortunately .
If only , like every Instagram follower , ended up doing business with you . Don't make that mistake , please , please , please , please . Also think about how is the post you're boosting even connected to an offer ? It's not like Instagram is thinking on behalf of you or them ? Here , get on camera with me .
It's just not so like if I'm boosting a post and that post goes quote unquote , viral or it gets lots of likes and shares , but like , is that post even hooked up to mini chat with , like , a comment response , get a DM sort of functionality to where somebody gets a lead magnet or there's a low ticket offer ?
Because if it's not , then we're just kind of hoping for more likes and hoping that they'll get changed into or converted into sales .
Okay , so I have a question then . So what if someone is not running ads and they want to get in front of more people ? Mm-hmm and they see that magical little boost this post button . Like what ? What should someone do ? Because we're telling you please do not boost post . But what if they're like ? Well , but I'm not running ads right now , what do they do ?
Okay , here's the deal . If you want to boost post in that situation , I'm going to give you my bank account number and the promise is that you can send me the money instead and me from Mexico , I will make a sign with your business name on it and I will go in the streets of mexico and tell people to go find your business .
That's , that's how little I believe in this on you , the listener . That's just , I'm trying to drive home a point there . You know , like you might as well go buy an extra golden retriever and to start burning money on its puppy chow . All right , like , don't post anymore there . That's Instagrammable , all right , okay , so now we're going to go .
This episode is sponsored by my course , the ad testing cheat code , and we're not talking about testing as here , but , like you deserve to like , chop your lead cost in half and I've talked about it on this podcast and when I guest up here on other podcasts how to do that and in this course it's exactly how to do that with your ads just through testing .
It's called my Olympic gold medal testing framework and you can learn it from me and then see me do it in client accounts and for a limited time that's discounted to $1 . So , yeah , I mean , I want you to go do it Like I want people to go do it .
Yeah , yeah , he really does , I really do . He wouldn't be offering it for just one time . Maybe I didn't run that past my wife , but it's okay as long as you go use it . That's the thing .
And people are like don't sell something for a dollar . And I'm like I don't care . If somebody goes and uses it , then it's another person that I've helped .
All right .
Next I'm a little saucy today , you are .
I know it's Friday .
We're like Friday .
It's because boosting posts like it just it does get us fired up as a manager .
Why Okay ?
so tell us what are some better alternatives to boosting ?
Okay , I mentioned . If you have mini chat , comment to DM automation .
Yes .
Hooked up to an Instagram post . That would be a better way than boosting what am I trying to say ? No , let me say it the right way . If you were to not listen to me at all and still boost a post and you were confident that I couldn't come find you , then you would want to make sure that the post was very specific .
You then you would want to make sure that the post was very specific , likely made for a lead magnet , right , and you would want to have mini chat hooked up to that post , such that when you deliver the content in a carousel or like a direct talking to camera sort of video , and gave a specific call to action to comment whatever word so that somebody could be
DM'd a link , then maybe you could boost that post . If you were like super , not wanting to do the right thing , and hop into Meta Ad Manager and just go through some simple step Well , kind of simple steps Meta Ad Manager actually can be a minefield but it is yeah .
Maybe under those circumstances I might pardon you if I discovered that you were boosting a post .
Maybe we have to partner with that . Is it like Joe Monkey ? What's that guy that finds people ?
Oh yeah , he's the guy who you can just take a video of yourself anywhere in the world and like kind of spin around and like he will . He will locate you on the map . Like by looking up images , by hunting , looking through all the clues , like you can find out where you are located , like down to the block . It's pretty cool .
That would be fun if someone would be like oh Quajo , I boosted a post , come find me , come find me . No , but really this is your hard-earned money .
I don't want you spending your hard-earned money in a way that's not going to get return for your business Like this , is people's life at stake .
Yeah exactly .
If they're meant to serve someone , then they should get in front of the right people to serve . Right , right Okay it's all about strategy , right , jayden ?
Like it's all about strategy , and at least this way , if somebody had to boost a post , they would have put thought into the lead magnet they're promoting and still better results would be had inside of Ad Manager . Okay , so Running lead ads inside of Ad manager is the recommended option .
They work because you're directly promoting your lead magnet to a very targeted audience that's not available in Instagram's boost to post function . We're talking like uploading your email list to Meta and saying , give me another audience that's very similar to these folks .
Or maybe uploading your customer list and saying , hey , I want another larger audience of 2 million folks that are very similar to my customers . Or if you have like a big blog website presence , then saying , hey , Meta , these folks that spend lots of time on my blog , on my website , give me an audience to target that's like them , but 2 million folks strong .
Yeah , because Meta is going to learn who is most likely to opt in and they're going to optimize accordingly , right ?
Whereas when you boost a post on Instagram , they're learning who's more likely to watch your stuff , not learning who's more likely to opt in at all , plus what's required .
then , jamie , if you hop into Meta Ad Manager and set up some ads , well , you're going to need to know how to do your ad , targeting which audiences you want to target . You're going to have to work on your copy your visuals , your campaign setup right specifically who you are trying to reach . So you're going to have to think about some of those things .
It is a little bit more work than just pressing a button , there's more work .
I love that quote by Thomas Edison which says we miss out on opportunity because it is dressed in overalls and it looks like work . Most things worth doing , do take some work . And this isn't just about getting more leads . It's about getting the right kind of leads who are more likely to convert into paying customers .
Right , Right .
So , Jamie , you want to bring it home for us .
So the main point here is boosting posts is ineffective . Do not do it . It can be expensive , especially for all of you iPhone users . We are Team iPhone . But instead of boosting , go ahead and connect your post to ManyChat or run your targeted lead ads in Meta Ads Manager .
We do not endorse boosting posts . Right , right , okay .
So ads work best when they are tied to a strategy that grows your list and leads to conversions . Oh , that's great .
I mean , feel free to share like good friends . Do not let friends real friends do not let friends boost posts , right . Right , if you have a friend who boosted a post or you ever find out , send them this episode . I give you permission . It's like that Batman and Robin meme , you know where . Like Batman is like backhanding Robin . It's almost to that level .
I don't promote violence , but that meme is pretty funny . Oh , by the way , if you want to cut , like your lead costs , then get my ad testing cheat code . Start off testing your ads in the right way and lower your lead costs way further than you could have if you didn't test .
I don't want you hoping and praying although I believe in hoping , we both believe in hoping and praying to Jesus that your ads are going to work , or the one ad copy with the one ad visual is going to keep working Like that's not a good ad strategy .
Yeah , make more visuals , make more ad copy and test them in the right way and learn how to read the signs so that your ads can work better for your business . Yeah , anything else you want to say ?
It's $1 .
It's $1 .
So go ahead .
It's just $1 . You know it's easily the easiest investment that you're going to make for your own business .
Yeah .
We look at ads every day , yeah .
Yeah , look at ads more like we do All right .
Take care until the next time , be blessed and we'll see you in the next one .
Bye .
Bye .