Direct vs. Indirect Visuals: Which Ads Drive More Sales?

Both can work , but the key is knowing when and how to use these different ad visuals or ad approaches .

Today is Black Friday , so if you're listening to this recording , it might be later , but they were using an organic Instagram post , and so for their other offers , it was just a straightforward direct post that you know , black Friday sale , 40% discount or whatever but then for this one , the post that they wanted me to use , I actually didn't even see it .

I initially missed it because it was so subtle , and so it was setting up their ads right .

The first slide initially made that emotional connection with people . It was starting to tell their story and making people think , hey , I kind of want in on that too .

And then it also , in that first slide , weeded out people that weren't interested right , because your offer is not for everyone and so the people that were interested could move on to the next slide and it had that sequential one , two , three sequence , that with some visuals and the story progression , and so you kind of knew what was coming .

And then at the end was the call to action on the final slide with , you know , the 50% Black Friday discount , with a comment to start , and that call to action was connected to the mini chat automation .

I think they can both work special for you or whatever it is Works better , I think they can both work . And so , like I said , I initially missed the post just because it wasn't that direct sale like the other ones were , and so that's what I was initially looking for .

But I think , based on , obviously , that post had that you know , kind of organic storytelling type post , had a ton of engagement on it , and so that tells me that people really resonated with that , and so I think they can both work really , really well . You know the direct sales is going to immediately grab your attention .

Some people just want to know hey , there's an offer , but you can run ads to both direct and indirect and just see which one performs better . Sometimes your audience needs just like that straightforward approach and other times they connect more with a story .

years , having managed over three and a half million dollars in client ad spend so that your ads can work better . That's what this course does . It helps you cut your lead cost in half and get better quality leads , and you can find out more about that and get it from the show notes below . And , by the way , thank you for being here .

We are the host and co-host of the Art of Online Business podcast , where we help you with tips , tricks and strategies to grow your online business from , say , mid five-figure months up to high six-figure years and , of course , give you behind the scenes peek at what we're seeing works with Facebook ads , which is the kind of episode you're listening to right now .

So , jamie , talking about testing and tracking , what is your approach to testing ? How would you test both of these kind of posts ?

Your entire audience , like your followers , are going to miss it , and so you just want to make sure that you are posting frequently . And then , if you're running ads , one of the metrics that we check is called frequency . Right , this is the number of times that someone sees your ad in a given time frame .

So if you are running to a cold audience , they want to see it one to two times , or if it's your warm audience , up to four to five times . If their frequency is too high , then your audience is going to burn out . They're just going to be like I'm tired of you , I'm tired of seeing you .

And then that can cut down the frequency that somebody sees any given post , and that filter of I've seen this before isn't triggered , and thus people are more receptive to the message .

One thing that Jamie was sharing that I want to go back to and make sure you as a listener understand is , in this case , a client had a organic post that the client wanted us to turn into an ad . Now in another upcoming episode we're gonna talk about not boosting posts .

It's much better to take that post and quote unquote , set it up inside of Ad Manager , because it allows for much more accurate targeting . You can actually use the kind of objective where Meta , on your behalf , is looking for leads instead of just sending traffic kind of indiscriminately , and we'll get into more of that in the next episode .

But I just want to drive this point home that if you're going to try to sell something or promote something , link in bio is dead . People are not responding much to that anymore . You need to have this tool called mini chat . There's some other tools , but mini chat is cool because it actually has an official partnership with .

Instagram and Facebook meta if you will , and you've seen this functionality before . But on the post somebody comments a word or a key phrase and then they receive a link in their DMs .

So if you have that functionality set up , then if you're trying to sell something , you can look at the cost per purchase or the ROAS return on ad spend metric inside of Meta Ad Manager , and if you're just getting leads for a lead magnet , you can still look at the cost per lead inside of Meta Ad Manager and then test and test and test to see what's

working Right . So I guess it's time to wrap this episode up , huh .

You can use this , for right now it's Black Friday , but you can use this for Christmas , new Year's or your birthday , anything anytime , your launch , whatever , whenever you are selling

. But track your results to see where they are coming from and what's resonating with your audience , and then also resonating with your audience . And then also , don't post your ads . Don't post , sorry , just one time and hey , here I have the sale , that's it right . Like you need to do it a few times .

And then , if you're running ads as well , like we've talked about , you know , test which one is working , track your frequency and refine it from there .