¶ Intuitive Mindset Mastery for Business
So on this episode of the Art of . Online Business podcast , you're going to meet Mindy Huebner , who is an intuitive mindset mastery coach , certified NLP practitioner and clinical hypnotherapist . She knows that rewiring your brain is the key to creating a soul-aligned business and extraordinary life .
Her number one mission is helping high-achieving women to release their limiting beliefs that keep them in the sneaky cycle of self-sabotage so they can embody their favorite versions of themselves .
And I'm happy to have Mindy on this episode because we're going to get to see how she built her business , some of the high points and some of the points that were really challenging for her as she built it up to its current level of success .
You're going to get to hear what her current offer suite is , and in the next episode we're going to listen to Mindy share with us the seven keys to success , ie getting all the core cells you want . Sounds good .
I like it . Thank you for being here with us , Mindy . I am thrilled to be here and get to know you both better and share this journey with the audience .
Yeah , we're going to get to know you too and your business , Speaking of us both . If you can't see us , then click in the show notes below and you will be on the or you will find the YouTube channel , and then you can see my new co-host . Well , you're not really new .
I'm not new anymore . Not new anymore , it's already been like three almost four months maybe .
Right yeah , time flies when you're having fun .
We do have fun together . Right , speaking of time flying .
This is my wife , Jamie , of 15 years and co-host of four months At the time that you're hearing this episode . She's been managing Facebook ads behind the scenes , and now she's not so behind the scenes , and so thanks for being on the show with me too , Jamie .
Thanks for having me . I can attest to you both having fun , because behind the scenes we were having lots of fun .
So everybody know that's the truth when they say that they absolutely are having fun , the fun that we had before we hit record , before we hit record for this episode , yeah Right . So , mindy , how many years have you been in business ?
Let's start there , and then please give us a snapshot of what your current business looks like before we rewind and get into all the nitty gritty fun journey .
Yes , I have been teaching , coaching , mentoring my entire adult life , so I have been in business over 25 years .
Your entire adult life .
Yes , yes , I have always been the person that people tell way too much to .
You seem like a good listener . Is that it ?
Yes , yes , yes , exactly , exactly . So that has always happened and it has easily fallen into mentoring , coaching , teaching for me , like just the side of that and no go ahead , no you please . So since I've done that my entire adult life , that , like mostly started out as some form of sales from the very beginning , and then I was in sales for many years .
I led a large team . I trained locally , regionally , nationally for my company . I was the face of their online training . So there was lots of even though I never technically called it coaching which came in the next part of the journey training , always training , and teaching is what it was . And literal coaching , right . So that company , my division , closed in .
It's a little foggy now , but I think 2015 , around there or so and that presented me with what most people would call a challenge , but it was an opportunity to look back on the business and then create something new in an even better way .
And that's when I said oh yeah , I am now Right , and that was the precipice of diving into all things habit , brain , mindset , why do we do what we do ?
¶ Mastering Mindset for Sustainable Success
And just having this , then insatiable like desire to understand more and more and put it into practice .
Out of those three , which has helped you the most ?
I would say understanding the brain because it just feeds into everything else , right , like brain slash , conscious , subconscious . I work a ton in the subconscious because we operate . Here's a little factoid , right .
Statistically we'll say 95% of what we do is out of our subconscious , like we didn't even think about it Breathing , the way we drive to work , like all of these things and way more things . And 5% we do consciously . And yet most of us are trying to achieve things just through the conscious side and not tapping into the unconscious side .
I was about to point at my wife . Not me , not me at all .
Wow , yeah , I remember .
I don't remember the author , but I remember reading about . It was in one of these books , I think it had a yellow cover and it was about habits and it had like Charles Duhigg , charles Duhigg .
Atomic Habits . No , that's Charles Duhigg , the book you're talking about . That's his name and I can't think of the title . However , it was the very first habit book I ever read the Power of Habit . Yes , there's two .
Yeah , I'm trying to remember which one I was talking about , this gentleman who had an unfortunate brain injury and lost I think lost a bunch of certain kinds of function and memory . Yet he would like still go along the same habits , and at least that was the part of the book that really caught my attention .
Atomic habits is an all-time favorite of mine , though , and I reread it every year .
Yeah . Yeah , it's fascinating 95% of what we're doing is just routines .
It's subconsciously programmed and the way your subconscious thinks in pictures and sounds and feelings . I mean we'll keep it really basic . It stores memories and there's a lot of symbolism there . Where your conscious brain is logic , it makes decisions .
However , it makes them based on how your brain is deleting , distorting and generalizing through the filter of what you believe . And those beliefs are subconscious , they're subconsciously held . So when we're not tapping into the subconscious , we are leaving so much on the table . That's when we're muscling our way to six figures .
That's when we're muscling our way to six figures . That's when we're muscling our way to course creation . We're muscling our way , and that is just not sustainable .
I feel like I've had conversations over the past three years about mindset , but I've never had a conversation about the science behind it , and it looks like you're definitely going there .
Yes , absolutely . Well , this was my own journey .
After I had a very successful career in sales , I was exhausted and making great money and building a dream home and doing all the things , traveling , and what I didn't realize was that I had a limiting belief that rest was lazy , and so , because my brain was filtering based on that number one , it wouldn't bring me proof that that wasn't true , because we're
always winning the game , we're playing my friends , and it showed me proof that , yes , rest was lazy . If I rested , then I was lazy . If this , then that , without logic being put in there , right , this was just the automatic thing that will come up and again your subconscious thinks and pictures and sounds and feelings .
So it would feel bad , I would feel guilt like pulsing through me laying on the couch , taking a well-deserved rest , and that moment understanding how that was stopping me . That was like game changer that everything shifted when I came into the realization that , number one , I had this limiting belief and number two , that I could change it .
I just questions keep coming up . Do you have a question ?
Yeah , I mean , just how did you start , I guess like on the journey of studying this ? You said around 2015 or so , but like how did you just dive into that more to be like I think this is my mindset holding me back ?
And I didn't even know . I don't even think I knew to call it mindset in the very beginning and it was like I said , it was that very first habit book that then led to many more habit books and goal planning and setting and I could already see now , looking back right Hindsight , always 2020 .
So many things are about muscling through and you just set the goal and you just do it and it just doesn't work that way . I mean sometimes , right Again , not sustainable , the whole sleeping when you're dead and all of those . You know those mindsets .
So let's just define first , yeah , let's define for a second , for your audience , mindset is your relationship with something . So my relationship with rest not good back then , right , my mindset around it . See , we do this with money , we do this with creation , we do this with risk .
Our relationship with our identity , just so you know , because habits come from our repeated way of being , being . Yes , to quote James Clear , right , like that's , that's we . We repeatedly act in a way . These are habits . They can be thought habits , they can be physical habits .
This is our identity and our identity is who we are being in relationship to what we want and who we say we are . Wow .
Okay , I'm taking some notes here actually .
This is good .
Well , because I don't think I've ever heard of that . Habits come from a repeated way of being .
Yes , yes , this is so . Think about it . If you exercise regularly , if you read regularly , if you do personal development regularly , if you speak a different language and you practice it since I know you're multilingual , right . So here's a perfect example for you as you practice those languages and and you put this into you , think a thought .
Over and over again , it becomes an I am statement . Here's where identity comes in . I am multilingual , I am right , like I am a learner of new languages . I am . And then it creates a feeling and emotion in us , and then we create habits to prove it to ourselves . So that's how powerful we are . That's why I say we're always winning the game we're playing .
So whatever you're saying after I am , this is huge , because you're going to prove it to yourself . You're going to habituate it . You're going to stop questioning it self . You're going to habituate it . You're going to stop questioning it , especially if it's disempowering , because you'll just again winning the game you're playing . I am a terrible time manager .
I am very risk averse . I am like think about the things that we say after I am , and then we'll prove it , because our brain again del , deletes , distorts and generalizes based on our beliefs . There has to be a filtering system .
So much data is coming at you every day that if we didn't have some sort of filtering system , we would be that exploding head emoji .
Wow . So my next question , because it sounds like a lot of what you were saying , like when I don't know that 5% or so where we're trying to like muscle through a lot of what you were saying , like when I don't know that 5% or so where we're trying to like muscle through a lot of things .
So I just heard a statistic yesterday at church actually , that he was saying that 75% of Mexicans anyway , and I'm sure the rate is quite high in the States as well .
Hold on a second , give context . We live in Mexico which is why we go to church , and it's in Spanish and we're talking about Mexicans . I think everyone listening right now should know that .
I think people know that . But if you're new , we live in Mexico , yes , but we are American living here . But I'm sure that it's high in the States as well . But you were saying they have a high rate of burnout and so .
But so I'm just curious how I guess how you , as a mindset coach , would address that , because that is like a huge thing , Like so many people just talk about . I'm just burned out because they're probably trying to through all of this , you know business stuff . I got to make this work , I got to have this offer . I have to make the sale .
I have to write , rewrite this email , Like we've seen that you know , even in other people , not before .
No , absolutely . Burnout is all the things that you're talking about . We're now , we're talking about symptoms of self-sabotage and and this is how we , again , your brain is so powerful , this is how we keep ourselves in the known your subconscious wants to take the path of least effort .
It has no like oh , this goal is going to be amazing , for the no least effort is what it's looking for .
And so , again , that's why we want to put those symbols , picture , sounds and feelings , the symbols in of the achieving of the thing , so that we get our subconscious on board and it's casting votes towards that and it's finding that has least effort in it . Burnout is a huge .
So many of the women that I work with , high achieving women , why do they burn out ? What makes them burn out ? They overwork , and overworking is and this was my like personal poison of choice .
Right , this is based ultimately , subconsciously , in being worthy and tying your worth to your production , tying your worth to your output , not just believing just that worth comes stock on your model , right , like there's nothing I could do to make me any more worthy or make me any less worthy . I am just worthy and achievements don't equal that .
And so those types of overthinking here . This is rooted in perfectionism , which is rooted in well , will I be loved if I'm wrong ?
Right , everything comes down to fear , love , fear , love , like , and it's all in our subconscious , it's all programmed into our subconscious so , as people with children and any of your listeners with children or anyone that you're around , your , your words are your wand be speaking power and life over them all the time , because they're always taking it in and they're
making those subconscious , like the neural pathways , the neurons that fire together , wire together . They're firing those together right now , and it happens without us even knowing and it happens without us even knowing , right , you know that that we're , we don't even realize .
Maybe that we're , we're , maybe we're speaking neutrally or not quite empowering , but it's like right there , like just flipping the switch on that , just turning up the volume a little bit so it's more empowered , so they can step into that .
So much more beneficial that I want to know a snapshot of your business , please , before we continue . I feel like we're giving . We're already almost into it .
I feel like we're jumping ahead . We're jumping ahead into the next episode . This is so good . Okay , snapshot of business .
As you're listening to Mindy and Jamie and me talk , we're going to have the next episode , which is specifically about the seven keys to getting all the core sales you want , but it's like I feel like this is such a new topic to me that I can't help but ask these questions . Mindy , thank you for entertaining me , but now Okay . Snapshot of your business .
Keep it together , okay .
¶ Mindset Mastery Coaching for Women
So , after my division closed , opportunity to do something new and I dove into all the things . One , I did start a business with my best friend . That lasted a couple of years and only ended because , life right , Her kids are much younger than mine and so just got busy , busy , busy and and that was amazing .
And at the same time I decided , okay , this next part of my journey , let's get some certification in this coaching thing . So I became a health coach . That was the first certification that I got and I can remember this so clearly . I remember to work with me as a health coach . So this was 2016, .
Maybe it was $400 a month is what I was charging when I first started . And cause he said he's snapshot of business , so I want to take you to where we are now . And and I did that for like one or two months , maybe three , while I got some people .
But I remember talking to someone who was like that's a car payment , not giving you a car payment , like that's a car payment , I'm not giving you a car payment .
I was like , okay , note to self , not my ideal client Also , we'd all cool for a $400 car payment at this point , I'm sure right .
I think now it's like $800 something , yeah , $700 . Exactly , exactly . I'm laughing because now , right , to do a one-off like hypnosis session with me , you know it's , it's $500 . So I was just giving like some context of where the business has grown to from that , so I did help .
What are your other offers now , though ?
Well , now I do . My favorite offer is a 12 month container . Where it's it's called Mindset Mastery mastery unlimited laser coaching . So you get unlimited 20 minute sessions with me to achieve what you want to achieve . Avoid what you want to avoid .
Lock in habits , identities and mindsets that serve you and are propelling you forward , and uproot the ones that aren't . And there's more to the offer , but that's the momentum side of the offer the unlimited sessions . And so my one-on-one clients , can they see me ? They can see me once a week , maybe more . If so , they have a session .
They get aligned action . Once the aligned action is complete , they book another session , so they could see me more than once a week . They also have Voxer access in order to get through when life happens , and you know a reframe . They need a reframe or that kind of thing .
Rarely do I tell my clients what to do , like very rarely , because you have all the magic inside you . I'm the guide .
All right when you say aligned action . I'm hearing accountability . Okay , All right when you say aligned action .
I'm hearing accountability . Well , and I take this from my personal experience . Normally , I don't like to be told what to do Now if I think it's my idea , I'm way more on board .
Sounds like your kids .
Yeah , us too , I think everyone , yeah , clients , right when we talk through . Okay , here's what the pattern of success looks like moving forward . Does this feel aligned ? Does it feel aligned to do X Y Z , yes or no ? Yes , okay , great . So I'm hearing you say you're going to do X Y Z and then I want to see you again after that kind of thing .
Okay . Is that your sole offer now , or what else ?
I also do a group coaching that I launched three times a year . That's called a seven-week sprint and that meets entrepreneurs in a little bit different space because my one-on-one offer is really established , successful entrepreneurs six figures or more , really wanting to grow and scale with ease .
They realize that it isn't another external strategy that's going to make the difference , that it's time to lean in Like I know all the things and now it's time to get out of my own way . That's the women that I work with in my one-on-one container and then the group coaching program are .
They're aspiring to be those successful , established entrepreneurs and so they're earlier in the journey , maybe haven't even started a business yet , but usually they've got something going in there .
They're in that first year , maybe first couple of years , and I find that that program they come back and they do it again , and so I created an alumni program that goes with it as well , so they can go deeper .
Wow , 100% women .
It is 100% women . I have worked one-on-one with men in the past . I'm not adverse to it , it's just I find that the sweet spot for me is with high achieving women .
That's cool .
We
¶ Unlocking Success Through Mindset Mastery
still love you .
Yeah , it's like fine , I didn't want to go to college anyway . It's an inside joke between me and Jamie , because our daughter always has these . We get upset and she'll say she doesn't want to play with us anyway or she didn't want to do this with us anyways , if she's hurting us . After we brought down some correction on her .
Well , I'm laughing because we have also an inside joke that the way that you and I met is , you know , Kwejo and the ladies in the Mixer Mind .
Yes , the new rock band , as I think it's Heather , as Heather Sager said she was on Exactly , exactly .
He's used to being the only guy around . I don't know , it just seems to happen that way . I don't know . Some do you do .
Yeah , you do so , mindy , I have a question for you as far as in your journey business , like what do you personally do as a mindset coach when , when you do get in these sort of slumps or a low point , like how do you get yourself out of that ? You know and like , do what you know to do , but like life is happening , or or business is happening .
Yeah , no , great question , great question . So so I went from health coaching to then get a certification in life coaching , and what I noticed in both is it all comes down to mindset . And so , after I got the life coaching certification , then I got NLP , then I became a clinical hypnotherapist .
I got all kinds of energy healing , because , while mindset isn't the only thing , it is the thing , it is the key to unlock all the other things .
And so I wanted to be really well-rounded in my toolbox for my clients that way , and that's how I niched down into mindset from those places and collected tons of certifications and modalities for my clients to really move them through the blocks that they're experiencing .
I'm going to interrupt you really quick . Can you tell us what NLP practitioner is for people who are not , yeah , neuro-linguistic programming , so you'll find tons of definitions for that .
Two that I love are it's really the study of excellence or the study of patterns of success , and it is like words , brain connection , those types of things . Just a really simple example of something that we do in NLP is a reframe .
So I said before , like when my company closed , lots of people would look at that as a challenge and I know that it was an opportunity . Okay , that's a reframe .
That is literally creating a different connection in our brain for the relationship that we're having with that moment , right , that experience , out words with my clients all the time , because the way that your brain filters , deletes , distorts and generalizes based on your belief and the feelings that you experience , it will bring you more of what you're believing .
And so if I'm believing that challenges are opportunities , then I'm going to see more opportunities . Right , like that's N NLP . It also allows you to really shift uprooted , uproot beliefs , subconscious beliefs , into this next level for you , so moving through , so you can step into the identity of have a new mindset would that be kind of like ?
like when we were teaching we'd always talk about growth mindset with the kids . Like I can't do this , like teaching them to change what they say , like I can't do this yet or like I'm not good at this yet or things like that um brilliant yeah you said I thought okay .
So I guess I should say something like when we got stuck outside of China like and locked , locked out of our 12 year home there . Many people would say that that was a challenge , but we would say it was an opportunity .
Exactly , exactly Now . It was a challenge and and it was . It was a challenge you leaned into because people here's the next thing , right . You leaned into Because people here's the next thing right , we pay for challenges . We pay to go run 5Ks , 10ks , half full marathon we pay . We pay to be challenged many times .
And so there's nothing wrong with a challenge . Where I love it's when we're seeing a struggle right , that was a struggle to get locked out of your 12-year home , except that immediately you've reframed it to a challenge . This is a challenge very different than a struggle .
And then when we turn up the volume on that , then how do we get to become the people who , when they're presented with a challenge , can immediately see the opportunity in it ? That is NLP . That's like rewiring your brain for success , patterns of success , to see patterns of excellence . And that's a very like basic definition of it .
You'll find lots of definitions .
So I think the last question for this episode gets to be mine . Is that okay , sure ? Or do you want me to tell you it , so you can ? You can ask it to be no , you can .
I feel like I've asked a lot actually .
So I just said this reframing of our China debacle , in response to what you told me , is a good example of NLP Neuralistic Programming . That was like very cerebral . How do you get it to go from here down to hearts on this side here ?
For those of you who are watching the youtube channel I'm like figuring out where my heart is .
Basic human anatomy here and and then and then .
Can you tease the upcoming episode and we'll , we'll switch over to there yeah , well , actually your question is teasing the upcoming episode because , again , your subconscious thinks in pictures and sounds and feelings .
So when you picture the challenge of the struggle of being locked out and you see where you have stepped up , where you found some ease in the struggle , where , because you spoke X number of languages , xyz , where , because you were together , there was ease in it and you made , you know lemons out of or lemonade out of lemons , kind of thing , right Like this
is . This is training your brain to see possibility and opportunity and and this is part of NLP as well we have . Again I'm going to give a really basic definition of your RAS , your reticular activating system . It brings you what you anticipate and what you expect . And so if you anticipate and expect struggle and lemons and no joy and no ease , you win .
You're always winning the game you're playing . If you anticipate that you are the humans who know how to step out of struggle into challenge with way more ease than in the past , then guess what ? You're going to get proof that you're those humans . And then it will create emotions and body sensations in here .
Now you're connecting it to your subconscious so that you're like , oh , I want to cast this vote , I want to do this thing because this is how it makes me feel . And now you've created that new neural pathway . And you did talk about growth mindset , jamie . This is neuroplasticity and this is this is our brain's ability to adapt and overcome all the time .
So , technically , everyone has growth mindset . They just don't tap into it Like everyone has growth mindset because , everyone has neuroplasticity .
Yeah , that whole . Whether you can or you can't , you're right , exactly , yeah , exactly , exactly .
Wow , this is so good so I can't wait to hear the seven keys to success . To sell as much of your course as you want .
You can either huh yeah , let's , I want , I want to dive into the next one that's the next episode .
Listen . So for you then it's going to be in the show notes below and a thank you to you , mindy , for being here and giving us this basic I feel like basic , because I really didn't know much about nlp . Thank you for breaking this down to us and sharing a little bit about your business journey absolutely all right .
Well , until you see us or hear from us next time , be blessed , and we'll see you in the next episode . Bye .