Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%. We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the previous episode ‘ 8 Years of $11k+ Months With a Piano Course, Featu...
Oct 23, 2024•27 min•Ep. 867
Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. Plus, Jacques shares his...
Oct 21, 2024•30 min•Ep. 866
We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Have us hire a VA for you Get Kate Toon's book Six Figures in School Hours Please click here to give an honest Rating/...
Oct 18, 2024•14 min•Ep. 865
Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the previous e...
Oct 16, 2024•16 min•Ep. 864
Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity. We explore the benefits of integrating AI into everyday...
Oct 14, 2024•27 min•Ep. 863
We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results. Cut your lead gen costs in HAL...
Oct 11, 2024•13 min•Ep. 862
Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We explore the benefits of having multiple products and services that cater to different customer needs and leve...
Oct 09, 2024•25 min•Ep. 861
Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ...
Oct 07, 2024•25 min•Ep. 860
My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads. Cut your lead gen costs...
Oct 04, 2024•14 min•Ep. 859
Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The ...
Oct 02, 2024•28 min•Ep. 858
Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the e...
Sep 30, 2024•32 min•Ep. 857
I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the episode here I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'en...
Sep 27, 2024•12 min•Ep. 856
Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website fo...
Sep 25, 2024•27 min•Ep. 855
Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get th...
Sep 23, 2024•41 min•Ep. 854
I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get the ‘Lead Magnet Opt-In Sequence Emails’ Learn the 7 biggest FB ad mistakes course creators make...
Sep 20, 2024•8 min•Ep. 853
Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Busin...
Sep 18, 2024•28 min•Ep. 852
Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently. She's also my Facebook ads business coach and has played a pivotal role in making my business successful. Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. Cut your lead gen cost...
Sep 16, 2024•30 min•Ep. 851
My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online...
Sep 13, 2024•25 min•Ep. 850
Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Instead, Belinda offers alternative methods that can foster deeper connections and better engagement with your ideal students. We dive into how these principle...
Sep 11, 2024•23 min•Ep. 849
We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businesses We also preview what's to come in our next discussion, where ...
Sep 09, 2024•43 min•Ep. 848
My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support!...
Sep 06, 2024•29 min•Ep. 847
After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the previous episode “ 6-Fi...
Sep 04, 2024•23 min•Ep. 846
We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the episode " Why Try...
Sep 02, 2024•33 min•Ep. 845
In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebo...
Aug 30, 2024•22 min•Ep. 844
In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Onl...
Aug 28, 2024•24 min•Ep. 843
The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan. Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Learn the 7 Biggest Facebook Ad Mistakes from Kwadw...
Aug 26, 2024•26 min•Ep. 842
Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The 7 Biggest FB Ad Mistakes Course Creators Make That Burn...
Aug 23, 2024•45 min•Ep. 841
Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the previous episode with Frannie Wilson, “ How She Built An Online Branding Bus...
Aug 21, 2024•36 min•Ep. 840
Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the episode Building Trust With People That Have Never Heard Of You With Frannie Wilson P...
Aug 19, 2024•58 min•Ep. 839
Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thank...
Aug 16, 2024•17 min•Ep. 838
